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Topic: Video Games

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Don't Play League of Legends? You'll Still Enjoy This Epic 6-Minute Trailer Beautifully animated battle brings one of today's top games to life

I'm not one of the 27 million people playing League of Legends each day, but this amazingly action-packed video kind of makes me wish I were.  "A New Dawn" is the…

July 22, 2014, 2:29 PM EDT

Ad of the Day: This Rube Goldberg Device Promotes a Video Game by Bringing It to Life Another creation from OK Go's collaborator

While always interesting to watch, intricate Rube Goldberg devices in ads rarely seem connected to the products they're supposedly selling. But this is quite the exception. Brett Doar, the man behind…

July 10, 2014, 4:05 PM EDT

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

July 6, 2014, 7:56 PM EDT

GameSpot Ranks Interest in Upcoming Video Games New list tells marketers, publishers what's hot

To give brands, consumers and publishers more insight into which video games are being geeked out over, top gaming information site GameSpot will rank interest in upcoming games in real…

June 5, 2014, 10:02 AM EDT

Machinima, Honda Fit Team Up for Street Fighter Bonus Round Hadouken!

For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during…

May 29, 2014, 5:01 PM EDT

Ubisoft Enlists Smosh and Rob Dyrdek for Watch Dogs Hack Ad Video game publisher works viral stars into strategy

Hacking used to be associated with geek culture, but Ubisoft wants to turn the activity mainstream with its newest game Watch Dogs. In its latest ad campaign, the video game publisher…

May 23, 2014, 1:52 PM EDT

This Real-Time Game from Adventure Time's Creator Is the Best Thing on Twitter in Years Tweet your Zork-like commands to Quest Attack

Just as the doubters were writing Twitter's obituary, animator and Adventure Time creator Pendleton Ward had to go and show that the network can still have a few fun surprises…

May 21, 2014, 5:38 PM EDT

Report: YouTube to Acquire Twitch for $1 Billion Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

May 18, 2014, 10:26 PM EDT

Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money Grey makes it fun to be eco-friendly

Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these…

April 30, 2014, 10:38 PM EDT

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