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Topic: Video Games

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Boxed statues appear in Hollywood, Paris and Busan

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

Just Dance is the latest challenged by disruption

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of…

Why Johnny Cash Was a Terrible Choice for the New Mass Effect Trailer

This is an epic space opera, not Firefly

I love Johnny Cash. I love Mass Effect. But man, are those two great tastes that taste weird together. The next iteration of the epic sci-fi video game series was announced…

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Brands may be attracted to a dedicated property

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have…

Fans Had to Wait 24 Hours for This Bleak Yet Surprisingly Colorful Trailer for Fallout 4

Ominous tone, bright palette for long-awaited game sequel

Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception. Game maker…

Meet Pinball's New Wizard, the Man Who Hopes to Save a Faded Industry

With tables like Wizard of Oz, Jersey Jack is reinventing the game

Jack Guarnieri isn't the sort of guy who worries about fans dogging him everywhere—except, that is, when he walks into a pinball parlor. It's a rainy afternoon in New York City,…

Will We Have to Say Goodbye to AOL's Joystiq?

Demand for video ads and niche content could lead to blog's closure, expert says

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported. The digital publication said that parent company AOL will likely be…

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

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