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Topic: Video Games

Meet Pinball's New Wizard, the Man Who Hopes to Save a Faded Industry

With tables like Wizard of Oz, Jersey Jack is reinventing the game

Jack Guarnieri isn't the sort of guy who worries about fans dogging him everywhere—except, that is, when he walks into a pinball parlor. It's a rainy afternoon in New York City,…

Will We Have to Say Goodbye to AOL's Joystiq?

Demand for video ads and niche content could lead to blog's closure, expert says

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported. The digital publication said that parent company AOL will likely be…

As Women's Interest in Gaming Grows, Marketers Are Paying Closer Attention

Brands pursue partnerships amid new demographic data

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six…

Microsoft's Bus Shelters Make You Feel Like You're Inside Its New Video Game

Getting immersive for Sunset Overdrive

If you're like a lot of commuters these days, you're glued to your smartphone while sitting at a bus stop. So, how do advertisers get your attention? Microsoft, for one,…

Machinima Rebrands With a TV-Leaning Strategy

It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

Could Minecraft Become Microsoft's Next Halo?

Tech giant expected to buy game maker for $2B

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise. Several outlets reported that the Redmond, Washington-based tech…

Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You

This is kind of a big deal

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause. The Saturday Night…

Amazon—Not YouTube—Acquires Twitch

Gaming video site reportedly sells for $970 million

In a surprising move, leading gaming-themed streaming video portal Twitch announced today that it has been purchased by Amazon. The Seattle-based e-commerce company confirmed the deal, saying it acquired the online…

Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

Or maybe he just hates Dave Franco

It's Madden season, which apparently is a good time not to be friends with Kevin Hart.  In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to…

WWII Video Game Will Pause for 1 Minute Today to Remember the Warsaw Uprising

Enemy Front marks battle's 70th anniversary

A video game set amid the resistance to Adolf Hitler's war machine and played globally 24/7 will pause for 60 seconds today to commemorate the 70th anniversary of World War…

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