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Topic: video advertising

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Macy's and Harman praise the effort

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.…

Will Google's Bid for More Ad-Buying Control Cause a Huge Mess for Marketers?

'Who outside of Google is thinking this is a great idea?'

Google's decision Thursday to shut down YouTube media buying on its programmatic network DoubleClick Ad Exchange (or AdX) signals the tech giant wants tighter control of its growing advertising ecosystem.…

Google Tightens How Advertisers Buy YouTube Ads

Could have big ramifications for ad-tech firms

Google wants more control over how advertisers buy YouTube ads. On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic…

Interactive Soccer Ads Boost Mondelez Awareness 220%

These preroll promos are fun and games

Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough…

At Times, L'Oréal Is Getting 90% Video Ad View Rates

Mediabong helps cosmetics brand while picking up funding

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent…

TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views

Sci-fi and reality show viewers favor the format

Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's…

Agency and Brand Leaders Weigh in on Digital's Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not…

Video Startup Revamps Space Contest After Virgin Galactic Crash

Virool pivots campaign

After Richard Branson's Virgin Galactic SpaceShipTwo crashed in October, causing multiple delays to the launch of its commercial flights, video startup Virool is reworking a contest intended to send marketers to space. Instead of offering…

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019

Forrester Research sees big opportunity in mobile and video

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research. Video platforms in particular…

Video Contest Will Send Winning Marketer Into Outer Space

Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

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