Topic: Video ads

AOL Buys Silicon Valley Ad Tech Firm Could ramp up's targeting capabilities

AOL’s Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs…

December 4, 2012, 6:04 PM EST

MediaMath Gets Into Mobile, Video Game With Tap.Me Buy Ad tech firm fills out cross-channel capabilities

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…

December 4, 2012, 5:01 PM EST

Adobe Testing Cross-Device Personalized Video Ads Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have…

November 15, 2012, 12:00 AM EST

Forrester Throttles Down Online Outlook Researcher's five-year forecast dips from 20% growth to 17%

Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier…

October 9, 2012, 7:08 PM EDT

Google Expands Its Ad Formats With Lightbox Banner's hover trigger aligns with viewability push

AOL isn’t the only company to use Advertising Week as a stage on which to unfurl new big banners. On Tuesday, Google added the expandable Lightbox format to its display…

October 2, 2012, 10:00 AM EDT

Solve Media Brings Brand Washing to Video Ads Users have choice to watch spot or type slogan

The migration of brand advertising dollars online is a delicate one, padded with efforts to assure marketers that their money isn’t going to waste. Solve Media—known for its branded Captcha…

March 5, 2012, 5:36 PM EST

YouTube Announces Channels Video site will feel a little more like cable TV

After months of speculation with almost no official confirmation, YouTube has finally announced its long-awaited channel strategy in a post to the company’s blog late Friday evening. The announcement falls…

October 28, 2011, 7:34 PM EDT

Using Rewards to Get Consumers Watching Video Ads AdGenesis, a dating service for branded content

AdGenesis, a New York-based video advertising startup, is using matchmaking skills to produce rewarding marriages between consumers and branded content. The company announced Tuesday that it is launching a new application…

May 10, 2011, 8:37 AM EDT