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Topic: Video ads

AOL Rebrands Its Advertising.com Group

Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

Mobile Video Is All About Home Sweet Home

63% of views occur in consumers' residence

So much for the on-the-go consumer disrupting where most marketing occurs. Actually, 63 percent of video streaming on mobile phones happens when folks are in their homes, per research from the…

Varick Builds Data Management Platform

Partners with eXelate on proprietary software

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…

AOL Buys Silicon Valley Ad Tech Firm

Could ramp up Advertising.com's targeting capabilities

AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs…

MediaMath Gets Into Mobile, Video Game With Tap.Me Buy

Ad tech firm fills out cross-channel capabilities

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…

Adobe Testing Cross-Device Personalized Video Ads

Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have…

Forrester Throttles Down Online Outlook

Researcher's five-year forecast dips from 20% growth to 17%

Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier…

Google Expands Its Ad Formats With Lightbox

Banner's hover trigger aligns with viewability push

AOL isn’t the only company to use Advertising Week as a stage on which to unfurl new big banners. On Tuesday, Google added the expandable Lightbox format to its display…

Solve Media Brings Brand Washing to Video Ads

Users have choice to watch spot or type slogan

The migration of brand advertising dollars online is a delicate one, padded with efforts to assure marketers that their money isn’t going to waste. Solve Media—known for its branded Captcha…

YouTube Announces Channels

Video site will feel a little more like cable TV

After months of speculation with almost no official confirmation, YouTube has finally announced its long-awaited channel strategy in a post to the company’s blog late Friday evening. The announcement falls…

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