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Topic: Video ads

Google Expands Its Ad Formats With Lightbox Banner's hover trigger aligns with viewability push

AOL isn’t the only company to use Advertising Week as a stage on which to unfurl new big banners. On Tuesday, Google added the expandable Lightbox format to its display…

October 2, 2012, 10:00 AM EDT

Solve Media Brings Brand Washing to Video Ads Users have choice to watch spot or type slogan

The migration of brand advertising dollars online is a delicate one, padded with efforts to assure marketers that their money isn’t going to waste. Solve Media—known for its branded Captcha…

March 5, 2012, 5:36 PM EST

YouTube Announces Channels Video site will feel a little more like cable TV

After months of speculation with almost no official confirmation, YouTube has finally announced its long-awaited channel strategy in a post to the company’s blog late Friday evening. The announcement falls…

October 28, 2011, 7:34 PM EDT

Using Rewards to Get Consumers Watching Video Ads AdGenesis, a dating service for branded content

AdGenesis, a New York-based video advertising startup, is using matchmaking skills to produce rewarding marriages between consumers and branded content. The company announced Tuesday that it is launching a new application…

May 10, 2011, 8:37 AM EDT