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Topic: Video ads

3 Key Questions About Twitter's Ads Before the IPO

A slew of marketing experts weigh in

Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook? Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses? Should Twitter roll out a…

Facebook Autoplay Videos Come to Mobile, but No Ads Yet

News feed feature launches Friday

Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but…

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup

Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

Facebook Rolling Out Video Ads to News Feeds

Social network gives brands four demographics to target with 15-second spots

Facebook will roll out video ads onto users' news feeds as soon as July, The Financial Times reported. The number-one social media company—which just joined the Fortune 500—is launching video…

More Than 2.4 Million People Followed Boston Manhunt on Ustream

265,000-plus tuned in at time of capture

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot…

Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless

Adds video spots, banners after customers connect

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…

AOL Rebrands Its Advertising.com Group

Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

Mobile Video Is All About Home Sweet Home

63% of views occur in consumers' residence

So much for the on-the-go consumer disrupting where most marketing occurs. Actually, 63 percent of video streaming on mobile phones happens when folks are in their homes, per research from the…

Varick Builds Data Management Platform

Partners with eXelate on proprietary software

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…

AOL Buys Silicon Valley Ad Tech Firm

Could ramp up Advertising.com's targeting capabilities

AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs…

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