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Topic: Video ads

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

July 15, 2013, 1:06 PM EDT

Facebook Rolling Out Video Ads to News Feeds Social network gives brands four demographics to target with 15-second spots

Facebook will roll out video ads onto users' news feeds as soon as July, The Financial Times reported. The number-one social media company—which just joined the Fortune 500—is launching video…

May 7, 2013, 2:26 PM EDT

More Than 2.4 Million People Followed Boston Manhunt on Ustream 265,000-plus tuned in at time of capture

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot…

April 22, 2013, 4:02 PM EDT

Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless Adds video spots, banners after customers connect

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal…

April 14, 2013, 8:36 AM EDT

AOL Rebrands Its Advertising.com Group Move follows new revenue reporting structure

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

February 5, 2013, 1:08 PM EST

Mobile Video Is All About Home Sweet Home 63% of views occur in consumers' residence

So much for the on-the-go consumer disrupting where most marketing occurs. Actually, 63 percent of video streaming on mobile phones happens when folks are in their homes, per research from the…

December 13, 2012, 9:00 AM EST

Varick Builds Data Management Platform Partners with eXelate on proprietary software

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…

December 11, 2012, 9:00 AM EST

AOL Buys Silicon Valley Ad Tech Firm Could ramp up Advertising.com's targeting capabilities

AOL’s Advertising.com Group today acquired the retargeting company Buysight Inc. for an undisclosed sum. The New York Internet firm believes the purchase will strengthen its abilities to serve brands' ad-targeting needs…

December 4, 2012, 6:04 PM EST

MediaMath Gets Into Mobile, Video Game With Tap.Me Buy Ad tech firm fills out cross-channel capabilities

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…

December 4, 2012, 5:01 PM EST

Adobe Testing Cross-Device Personalized Video Ads Brands can separate spots by device, audience segment

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser. A brand like Coke may have…

November 15, 2012, 12:00 AM EST

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