Video ads | Adweek Video ads | Adweek
Advertisement

Topic: Video ads

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

Facebook Buys LiveRail to Grow Its Video Ad Business Platform serves publishers like MLB, A+E

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and…

July 2, 2014, 1:40 PM EDT

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad 100 million impressions in two days

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing…

June 17, 2014, 3:20 PM EDT

Facebook Video Ad Tools Hold Promise for Targeted Views New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

June 5, 2014, 4:09 PM EDT

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

June 3, 2014, 11:10 AM EDT

Weather Channel Video Ad Autoplays on Twitter Violates rules on cards program

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules.  A promoted tweet featured autoplay video from The Weather Channel --against the rules. Today,…

January 7, 2014, 6:13 PM EST

Sports Illustrated Is Testing a New Type of Paywall What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

October 7, 2013, 10:11 PM EDT

3 Key Questions About Twitter's Ads Before the IPO A slew of marketing experts weigh in

Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook? Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses? Should Twitter roll out a…

September 13, 2013, 4:23 PM EDT

Facebook Autoplay Videos Come to Mobile, but No Ads Yet News feed feature launches Friday

Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but…

September 12, 2013, 5:05 PM EDT

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

July 15, 2013, 1:06 PM EDT

Advertisement