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Topic: Video ads

Facebook Video Views Spiked 50% Between May and July Site rolls out better tracking, targeted algorithms this week

If you use Facebook, you've probably noticed your newsfeed is now filled with autoplaying videos. That's no accident. Video views on Facebook jumped 50 percent between May and July with an…

September 8, 2014, 1:21 PM EDT

YuMe Launches Heat-Seeking Ad Fraud Map Pinpointing fraudulent activity worldwide

To help combat ad fraud around the world, digital video advertising company YuMe has created a global map that will show where exactly fraudulent online activity is propagating. The Traffic Quality…

August 22, 2014, 9:22 AM EDT

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

Facebook Buys LiveRail to Grow Its Video Ad Business Platform serves publishers like MLB, A+E

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and…

July 2, 2014, 1:40 PM EDT

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad 100 million impressions in two days

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing…

June 17, 2014, 3:20 PM EDT

Facebook Video Ad Tools Hold Promise for Targeted Views New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

June 5, 2014, 4:09 PM EDT

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

June 3, 2014, 11:10 AM EDT

Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks Soda brand's video-social play styled after "Mac vs. PC"

Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks. In a seven-video campaign launched over the weekend, the brand is casting itself…

January 27, 2014, 8:02 PM EST

Weather Channel Video Ad Autoplays on Twitter Violates rules on cards program

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules.  A promoted tweet featured autoplay video from The Weather Channel --against the rules. Today,…

January 7, 2014, 6:13 PM EST

Land Rover's Personalized Ads System Pulls From 700 Videos Garners a 53 percent purchase intent lift for automaker

Land Rover's website has been serving personalized 30-second video ads to viewers based on their past clicks, resulting in a 50 percent lift in brand awareness while garnering 53 percent…

December 11, 2013, 10:45 AM EST

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