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Topic: Video ad networks

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

Facebook Buys LiveRail to Grow Its Video Ad Business Platform serves publishers like MLB, A+E

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and…

July 2, 2014, 1:40 PM EDT

Group of Web Video Companies Band Together to Ensure Ads Are Viewable Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

May 23, 2013, 8:17 AM EDT

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