Topic: video
What, exactly, is YouTube selling? That’s the question on every buyer’s mind in the wake of the company’s “brandcast” presentation in New York a few weeks ago. It wants advertisers to…
Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…
Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…
You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company…
In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. But to be influential—seriously influential—is something else altogether: to imagine the truly new…
While Barry Diller was in Austin relishing a fight with broadcasters, his lawyers back in New York were busy filing a legal response to a lawsuit brought by broadcast network…
Broadcast networks have tried Webisodes tied to their prime-time series before. But there's something different about ABC’s new six-episode slate tied to its offbeat sitcom Happy Endings. For starters, the Webisodes…
It's been a year of upheaval at YouTube. In October, the site unveiled a long-awaited redesign meant to expand (and improve) its selection of videos in order to get users…
After one of the most tumultuous years in the site’s history, Hulu has happened upon some good news. According to a report by online marketing research firm comScore, the video…
As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments…
