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Topic: video

How a New Branded Content Shop Plans to Break Out of the Agency Model

The Pub pitches its multichannel expertise

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients…

5 Branded Cinemagraphs on Instagram That Are Sure to Mesmerize

Endless marketing loops

Instagram marketers are crazy for cinemagraphs, those posts that mix still images with video. Over the last few months, brands have been testing the captivating format on Instagram to kick…

Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

Some are not amused

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding…

Mad Men Is About People Working in an Office. Black Mirror Is About Advertising

Here's why the British show should be required viewing

To many, Mad Men is a show about advertising, but to those in the advertising business, we know it is really a period piece drama set in an agency. We…

Marriage of Verizon and AOL Brings Big Opportunities and Questions About Content Aims

Marketers weigh in on deal

When Verizon revealed today that it's buying AOL for $4.4 billion, it begged the question: How would it affect AOL's huge content plays of the last few years? AOL remains tight-lipped about…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

12 Interesting Digital Marketing Stats From the Past Week

Mobile search hits the tipping point, and Avengers ads get analyzed

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of…

HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

NewFronts debut was a Cinco de Mayo-themed event

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute…

10 Revealing Digital Marketing Stats From the Last Week

Including salary data—are you getting paid enough?

Salary estimates for industry titles and McCann parlaying its "evil" portrayal on Mad Men into a social media win are among the 10 most interesting numbers from digital marketing over…

In a World of Long-Form Video, Make Your Ads Count

Yahoo research finds shorter is better and video viewers notice mobile ads 37 percent more than other platforms

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and…

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