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Topic: video

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

DoubleTree's New YouTube Channel Is Super Social Initiative will be supported by an elaborate contest and paid digital ads

DoubleTree today is announcing an unusually interactive YouTube channel called DTour, which encourages online and mobile viewers to share videos, Instagram photos, Facebook posts, tweets and general tips from their…

May 6, 2013, 12:01 AM EDT

AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

May 2, 2013, 10:10 AM EDT

Mountain Dew Pulls 'Most Racist Commercial in History' Video sparked outrage in recent days

PepsiCo says it's pulling an outrageous Mountain Dew commercial that has offended online viewers in recent days due to sensitivities in terms of racism and violence toward women. The 60-second…

May 1, 2013, 10:03 AM EDT

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

May 1, 2013, 6:39 AM EDT

Microsoft Pitches New Content, Fields Technical Glitches NewFronts includes major push around electronic dance music

The Microsoft Upfront played to buyers at a glitzy venue in Chelsea, featuring canapes, drinks and an eye-popping performance from burlesque circus Lucent Dossier on Monday afternoon. Sure, there were…

April 30, 2013, 7:48 AM EDT

A Very Brief History of Web Video From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

April 29, 2013, 10:06 PM EDT

Twitter and Facebook Are Poised to Challenge YouTube The growing video ad pie

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…

April 28, 2013, 11:44 PM EDT

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