video | Adweek video | Adweek
Advertisement

Topic: video

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral He's up for anything

Photo: Alfred Maskeroni  Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

July 13, 2014, 7:58 PM EDT

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC ‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

June 29, 2014, 7:51 PM EDT

Rob Dyrdek Gets Renewals, Pilot in MTV Deal Fantasy Factory, Ridiculousness return for 7th seasons

Celebrations are in order for MTV producer Rob Dyrdek. The network today that closed a "multi-year production deal" with Dyrdek and his company Super Jacket that includes pilot order for…

June 25, 2014, 5:53 PM EDT

Here's the Full List of 2014 Watch Awards Winners All the gold, silver and bronze winners across all categories

Our inaugural Watch Awards, designed to honor the best in online video, received hundreds of entries. Filmmakers, actors, activists and comedians are creating a veritable universe of content that encompasses…

June 24, 2014, 12:31 PM EDT

This $35 Billion Company Will Spend 50% of Ad Dollars on Digital Mondelez bets big on programmatic buys

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident,…

June 15, 2014, 7:40 PM EDT

Beyond the Grocery Smart Cart, the iBeacon Beckons New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

May 25, 2014, 8:33 PM EDT

Streamy Romance: Americans' Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

May 21, 2014, 9:28 PM EDT

How AOL Tapped Into the Power of Mom and Became No. 1 Maureen Sullivan led the way to the top of the lifestyle heap

“West Elm!” declares Maureen Sullivan, pointing to a metal pendant lamp as she brightly describes the workplace furnishings in her chic, exposed brick East Village office in New York. The…

May 13, 2014, 5:57 AM EDT

Crackle and Spark Ink NewFronts Deal Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

April 30, 2014, 11:35 AM EDT

Advertisement