Topic: Victors & Spoils

JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers

Mcgarrybowen already working on spring marketing

JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its…

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts

Awkward stunt then gets all warm and fuzzy

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In…

JCPenney Switches Creative Agencies Yet Again

Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…