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Topic: Victors & Spoils

Three Years After Disastrous Super Bowl Ad, Groupon Returns to TV

Straightforward new work leaves 'Tibet' behind

After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011.  Created in partnership with crowdsourcing agency Victors &…

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics

Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

Model From Famous Photoshop Video Gets More Drastic Makeover for the Holidays

Victors & Spoils gets festive

It's agency holiday-card season, and we're going to start posting some of the more interesting and amusing examples—beginning with this one from Victors & Spoils. It's a parody of Tim…

Coca-Cola's 'Smile Back' Video: Cute or Kind of Creepy?

Soda maker changes the transaction

Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke is…

Agency Uses Another Agency to Crowdsource New Name

DW+H turns to Victors & Spoils

The debate over Santa Monica, Calif., agency DW+H's decision to use fellow agency Victors & Spoils' crowdsourcing platform to rebrand itself has unfolded predictably over the past two weeks. Detractors…

Longer Rides Are Better in Harley-Davidson's Ads

Documentary outperforms latest brand spot

While most brands are focusing on shorter and shorter ads, Harley Davidson, ever the rebel, has been slapping up long, documentary-style videos with slow-talkin' men and slow soulful pickin'. Though…

Harley breaks cage in first crowdsourced ad

This should get picked over a bit more than your regular TV commercial. Harley-Davidson today breaks its first crowdsourced advertising since linking up with Victors & Spoils. The minute-long spot…

Ad guy crowdsources funding for new book

It can seem like everyone who is anyone in marketing has a book nowadays. Getting a publisher can be a hassle, of course. Bud Caddell, a strategist with Victors…

Dish Network's latest ads floated into space

The first tangible ad effort from crowdsourcing agency Victors & Spoils for Dish Network stars a pair of goofy astronauts who crack jokes about how they "need space" and…

For Winsor, crowdsourcing is a family affair

You have to hand it to John Winsor, former Crispin exec and founder of Victors & Spoils. He really walks the walk when it comes to his belief in…

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