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Topic: Victors & Spoils

Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

#MakeSmallBeerBig is a group effort

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than…

Facing Heightened Competition, Harley-Davidson Reviews Its Agency Assignments

Seeks to rev up slow sales

Riding a rough road of sluggish sales and decreased demand, iconic motorcycle brand Harley-Davidson has issued requests for proposals in a review of its global agency needs. In a brief statement,…

JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers

Mcgarrybowen already working on spring marketing

JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its…

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts

Awkward stunt then gets all warm and fuzzy

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In…

Three Years After Disastrous Super Bowl Ad, Groupon Returns to TV

Straightforward new work leaves 'Tibet' behind

After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011.  Created in partnership with crowdsourcing agency Victors &…

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics

Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

Model From Famous Photoshop Video Gets More Drastic Makeover for the Holidays

Victors & Spoils gets festive

It's agency holiday-card season, and we're going to start posting some of the more interesting and amusing examples—beginning with this one from Victors & Spoils. It's a parody of Tim…

JCPenney Switches Creative Agencies Yet Again

Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…

Coca-Cola's 'Smile Back' Video: Cute or Kind of Creepy?

Soda maker changes the transaction

Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke is…

Agency Uses Another Agency to Crowdsource New Name

DW+H turns to Victors & Spoils

The debate over Santa Monica, Calif., agency DW+H's decision to use fellow agency Victors & Spoils' crowdsourcing platform to rebrand itself has unfolded predictably over the past two weeks. Detractors…

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