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Topic: Victoria's Secret

Adweek's Brand Paternity Test: Who Owns What? Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…

March 21, 2013, 9:50 AM EDT

Michael Bay shoots Victoria's Secret encore

Hollywood director Michael Bay teamed with Victoria's Secret for a lavish, fiery, helicopter-y 2009 Christmas commercial. Now, as predicted, he's back with another holiday effort for the lingerie brand. It's…

December 3, 2010, 11:16 AM EST

Victoria's Secret a huge 'Transformers 3' fan

Leave it to Michael Bay to pioneer the next evolution of movie marketing: the human product placement. Lingerie model Rosie Huntington-Whiteley's rumored casting in Transformers 3 is being viewed…

June 1, 2010, 12:47 PM EDT

Michael Bay directs new Victoria's Secret ad

A Victoria's Secret commercial with driving guitar music, percussive editing, a helicopter and fiery finale? Sounds like a Michael Bay production. Wait … it is a Michael Bay…

December 8, 2009, 9:59 AM EST

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