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Topic: Victoria's Secret

Lane Bryant Bashes Victoria's Secret With 'I'm No Angel' Campaign

Attack ad lights up social media

Lane Bryant's new #ImNoAngel campaign is sexy as hell. The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is…

Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

Brand's play on words comes off tone-deaf

Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body,'" suggesting on first glance that these women have it, and you probably don't. More than 10,000…

Mercedes' Key to Instagram Success: Drive With the Doors Open

How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

Fashion Brands Dominate Instagram Video

Top 10 include Vogue, Michael Kors, Aéropostale

Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion. Vogue makes…

NBA Fashion Is Ruling Instagram Video

Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

NatGeo's Instagram Video Goes Wild

And doesn't need sound to do it

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery…

Here Are the Top 10 Brands Using Instagram Video

UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

Starbucks Shows That Instagram Videos Don't Need to Be Thrillers

Simplicity helps brand break weekly Top 10 ranking

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying…

Top 10 Instagram Videos From Brands

The NBA is slam-dunking 15-second features

While Instagram video is just over 10 months old, it's probably high time to consistently track what brands are doing with the 15-second feature. So Adweek is teaming with Shareablee…

Adweek's Brand Paternity Test: Who Owns What?

Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…

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