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Topic: Victoria's Secret

Adweek's Brand Paternity Test: Who Owns What? Match these 15 products with their parent companies

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that…

March 21, 2013, 9:50 AM EDT

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

Razorfish's Atlanta Lab Focuses on In-Store Digital Will soon open similar labs in San Francisco and New York

If you talk to big digital agencies like Razorfish and SapientNitro these days, it sounds like the new money to be made in digital is based inside retail stores. Razorfish is certainly…

October 16, 2012, 3:28 PM EDT

SapientNitro: Major Retailers Lack In-Store Digital Savvy Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…

October 9, 2012, 10:30 AM EDT

Mass Relevance Continues Social March Vendor's new product underscores the firm's Buddy Media-like rise

Mass Relevance, which calls brands like Fox Sports, Victoria’s Secret, TaylorMade, Pepsi and New York Giants clients, today is debuting a self-service tool aimed at brands, agencies and media companies.…

September 19, 2012, 9:00 AM EDT

Campaign Trails: The Ploys of Summer Tim Nudd on the season's best ads that weren't about the Olympics

August 29, 2012, 11:27 AM EDT

Something in the Air In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5…

March 5, 2012, 12:13 AM EST

Ad of the Day: Victoria's Secret Michael Bay's third annual holiday spot for the lingerie brand is borderline romantic, the old softie

The holidays are upon us, and you know what that means: a new Michael Bay commercial for Victoria's Secret, the greatest gift of all! The completely reasonable pairing of the…

December 8, 2011, 2:31 PM EST

Resource Interactive Picks Up PE Cash Ecommerce shop drew $53M in revenue last year

When one thinks of the world’s digital hot spots, Columbus, Ohio may not be the first place that comes to mind. Nonetheless, since 1981, agency Resource Interactive, based in the Buckeye…

September 22, 2011, 6:42 AM EDT

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