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Topic: Victoria's Secret

6 Digital Marketing Stats That Caught Our Eye This Week

Instagram buzz continues, while general ad fraud concerns swell

Check out these six digital marketing stats that grabbed our attention this week. 1. Insta-shoppers are a thing Retailers are spending 52 percent of their digital ad budgets on mobile, per a…

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

Why Victoria's Secret Won't Be Mailing Out Any More Catalogs

A $150 million expense that no longer spurred sales

If you want to see the Victoria's Secret Angels, you'll have to follow them on Instagram, because the lingerie brand is discontinuing its iconic catalog. The L Brands-owned retailer has been…

Why Victoria’s Secret Angel Adriana Lima Loves Sharing Nude-Faced Selfies

Will she show up in the 2016 Super Bowl ads?

Specs Age 34 Claim to fame Model and actress; longest-running Victoria's Secret Angel in the brand's history (the annual Victoria's Secret Fashion Show airs Dec. 8 at 10 p.m. on CBS) Base Miami Instagram…

Facetime: Magazine Parties and TV Celebrations

Caitlyn Jenner, Bonnie Hammer, Les Moonves, Amy Schumer and more

Check out photos from Glamour’s 2015 Women of the Year Awards at Carnegie Hall in New York, CBS This Morning's celebration of 1,000 episodes, and the Victoria’s Secret Fashion Show.

Victoria's Secret Ignored the Anger Over This Photo, So a Facebook Fan Fixed It (NSFW)

Is the brand now flat-out trolling?

Is Victoria's Secret now trolling its Facebook fans with intentional Photoshop fails? Some seem to think so, after the lingerie brand posted a photo of a model who has clearly suffered…

Now You Can Post Portrait and Landscape Shots to Instagram

Victoria’s Secret and New Belgium test new tool

Even Instagram is getting on board with vertical video. The photo-sharing app released an update today to support photos and videos shot in portrait and landscape mode. Until now, users could…

Lane Bryant Bashes Victoria's Secret With 'I'm No Angel' Campaign

Attack ad lights up social media

Lane Bryant's new #ImNoAngel campaign is sexy as hell. The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is…

HelloWorld CEO on Mobile’s Role in Loyalty Programs

How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

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