Topic: Vicks
Type
Perspective: Pass the Vicks
The average Joe used to sell cough syrup. Today, it's the world's richest quarterback
Medical authorities tell us that somewhere around 1 billion Americans will catch a cold this year—no small part of why marketing authorities tell us that advertising over-the-counter cough remedies is…
Tide Suits Up With the NFL
Procter & Gamble brand cleans up with the league’s 32 teams
Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…
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