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Topic: vice

Why Vice Isn't Publishing Reviews on Its New Gaming Channel

Instead focuses on personal storytelling

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Vice's Shane Smith After 'A Few Ales' Touts Millennial Dominance at a NewFront Like None Other

New channels covering gaming, travel, LGBTQ

Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from…

ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans

Viceland will air 30 for 30 films

For years, ESPN's upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor. That's still mostly…

What's Causing Vice's Huge Fluctuations in Web Traffic?

It rebounded in March after a steep drop in February

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last…

Shane Smith Tells Agencies to 'Stop Being So Afraid' to Work With Vice

4A's panel encourages marketers to take risks with media

Shane Smith, founder and CEO of Vice and Cannes Lions "Media Person of the Year," knows a thing or two about dealing with a world of disruption and breaking the status…

Goldman Sachs Is Buying Up Snapchat Ads for International Women's Day

Wall Street bank makes second big ad buy

A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs. As part of a campaign to promote…

Viceland Is Shaking Up TV Advertising by Running More Native Ads That Look Editorial

Vice and A+E Networks' new channel reduces ad load

Vice Media unleashed its first linear network on Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup curated by Viceland creative director Spike Jonze, the…

How MTV News Is Trying to Make Itself Relevant Again for a New Generation

Revitalizing the once-dominant brand

Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home. Fierman, like many other 20-year-olds in those days,…

Vocativ Explores the Deep Web in Its New Showtime Docuseries Dark Net

First of three TV projects in 2016 for digital player

Imagine that Black Mirror was a documentary. That's the idea behind Showtime's new series, Dark Net, which debuts tonight. The eight-part docuseries is being produced by Vocativ, a media and technology…

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