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Vice’s Campaign of Media Domination Now Extends to Feature Film Hopes 'All This Mayhem' attracts millennials, VOD dollars

While clean-cut skateboarder Tony Hawk was becoming a household name for completing the first 900-degree aerial spin, Australian rebels Tas and Ben Pappas were tearing up the skateboarding scene with…

September 9, 2014, 5:52 PM EDT

A&E Buys 10% of Vice For $250 Million Values millennial-oriented publisher at $2.5 billion

Vice has sold 10 percent of its company to A&E Networks for $250 million, a Vice representative confirmed to Adweek on Friday.  The terms of the deal gives the millennial-oriented publication…

August 29, 2014, 5:00 PM EDT

Branded Video Drives Budweiser's Latest Push for Made in America Once again partners with Vice's Noisey

Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media. A…

July 28, 2014, 5:07 PM EDT

7 New Things That YouTube Revealed At Vidcon A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

June 26, 2014, 10:33 PM EDT

Reports: Vice May Sell Major Stake to Time Warner Publisher might get $2.2 billion valuation

Vice could be suiting up to further embrace corporate culture. Sky News and the Financial Times both reported that the Brooklyn, N.Y.-based media player may be selling a large stake to…

June 9, 2014, 8:16 PM EDT

5 Tech Brands that Made Noise at NewFronts This Week Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

May 8, 2014, 6:00 AM EDT

7 Media Brands Shaking Up the 2014 NewFronts Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

May 3, 2014, 5:03 PM EDT

Vice Continues to Grow as It Heads Into Its First NewFronts Expanding into sports and food programming

Since its humble beginnings as a Montreal-based print publication on news and culture, Vice has mushroomed to 129 million views per month across its platforms, which include online channels, TV…

April 27, 2014, 8:20 PM EDT

What Does it Take to Make Native Advertising Scale? Start with good content, then add technology

Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content. We prefer to make good content, and…

September 23, 2013, 8:07 PM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

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