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Topic: Viacom

Mediahub/Mullen Wins VH1 Planning, buying consolidation

Mediahub/Mullen is VH1’s new media agency, following a review. The Viacom network previously worked with Fallon for media planning and Horizon Media for buying. The assignment covers media beyond what Viacom…

November 12, 2013, 7:59 PM EST

VH1 Creates New Mobile/Tablet App VH1 Snack delivers pithy jokes about rock'n'roll

Just as Comedy Central broke down its digital and linear silos earlier this week, VH1 is getting deep into digital content, specifically on mobile. The new iOS app will be available…

October 17, 2013, 12:20 PM EDT

Comedy Central Is Dismantling Its Digital Wall Content and ads will flow across multiple screens

Can a network merge its digital unit with the rest of the corporate structure? Comedy Central thinks it can—today, the network is announcing it’s done exactly that. The next question,…

October 13, 2013, 11:03 PM EDT

The Millennial Male Is Not Who You Think He Is Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

October 6, 2013, 10:39 PM EDT

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

September 25, 2013, 1:10 PM EDT

OMD to Host First Upfront-like Session for Branded Content Projects Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

September 9, 2013, 6:17 PM EDT

Hulu, ABC Testing Programmatic Video Ad Selling (Updated) GroupM's Xaxis rolls out TV-style buying offering

To date, companies like Hulu and ABC have had little reason to not sell their video ad inventory the old-fashioned way, i.e. directly to buyers, since demand has been so…

September 9, 2013, 12:00 AM EDT

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

August 26, 2013, 5:08 PM EDT

A Solid Upfront Buoyed TV Stocks $19 billion in booked ad dollars leads to 30 percent value hike

A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street. Despite…

August 11, 2013, 10:36 PM EDT

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

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