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Topic: Viacom

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

September 25, 2013, 1:10 PM EDT

OMD to Host First Upfront-like Session for Branded Content Projects Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

September 9, 2013, 6:17 PM EDT

Hulu, ABC Testing Programmatic Video Ad Selling (Updated) GroupM's Xaxis rolls out TV-style buying offering

To date, companies like Hulu and ABC have had little reason to not sell their video ad inventory the old-fashioned way, i.e. directly to buyers, since demand has been so…

September 9, 2013, 12:00 AM EDT

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

August 26, 2013, 5:08 PM EDT

A Solid Upfront Buoyed TV Stocks $19 billion in booked ad dollars leads to 30 percent value hike

A solid if slow-moving $19 billion upfront marketplace that segued nicely into a stream of upbeat quarterly numbers has propelled TV media stocks to new heights as darlings of Wall Street. Despite…

August 11, 2013, 10:36 PM EDT

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

Colbert Skewers Guest-Stealing VMAs and MTV's Van Toffler in Sponsored Segment—UPDATED 'A crushing disappointment brought to you by Hyundai'

Stephen Colbert does some of the smartest media criticism on television, but it's never better than when it's directed at his employers. Colbert has made something of a cottage industry out…

August 7, 2013, 2:49 PM EDT

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

August 2, 2013, 10:43 AM EDT

Tremor Video Goes In-Stream Only, Abandoning Banner Ads CEO cites higher engagement, easier measurability and TV-like buying mechanics

No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video…

July 29, 2013, 2:54 PM EDT

Nickelodeon's Jim Perry on His Network and the State of the Market Largest kids' net logs upfront increases

After a particularly painful ratings drop-off, Nickelodeon is turning things around. The cable network has always controlled the lion's share of the GRPs in the kids' TV market (more than…

July 15, 2013, 4:01 PM EDT

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