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Topic: Viacom

After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales

21-year vet Sean Moran will replace him

Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of…

Viacom Wraps Upfront Negotiations Despite Its Board of Directors’ Power Struggle

Data, Snapchat interest helped drive 8% CPM increases

Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal…

5 Viacom Board Members, Including the CEO, Are Ousted in Massive Overhaul

Sumner Redstone takes on Philippe Dauman

After taking weeks to line up all his pieces in his battle with Viacom CEO Philippe Dauman, Sumner Redstone has finally made his big move to regain control of his…

Viacom’s Embattled CEO Says Paramount Sale Will Proceed Despite War With Sumner Redstone

And that upfront sales are strong

In his first public comments since his public battle with Viacom founder and chairman emeritus Sumner Redstone over the company's future, Viacom executive chairman and CEO Philippe Dauman said the…

Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat

His departure would throw Viacom's upfront into disarray

Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse. Just a…

Why the Public, Bitter Battle Over Viacom's Future Shouldn't Affect Its Upfront Negotiations

Ad sales chief Jeff Lucas provides stability

As Hollywood-related civil wars go this summer, Captain America and Iron Man have got nothing on Sumner Redstone and Philippe Dauman, who are engaged in a public, bitter battle over…

Viacom Presents First-Ever Datafront to Improve the Business of Buying TV

The company's ad products will be on display

As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's…

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

First programmer to access streaming service’s audience data

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought

Vantage data platform gains targeting across TV and digital

The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Today, the companies announced a multi-year cross-platform measurement deal, which will allow Viacom to…

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