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Topic: Viacom

Q&A: Viacom Is Betting on Snapchat to Stay Relevant With Millennials

Launches new Discover channels and ad program

Viacom today signed a global deal with Snapchat that allows the broadcast network to sell ads and crank out daily content within the red-hot app. The partnership entails a revenue-sharing agreement,…

Philippe Dauman Named Executive Chairman of Viacom, As Sumner Redstone Steps Down

Move is made over the objection of Redstone's daughter, Shari

Just 48 hours ago, Sumner Redstone was the executive chairman of both CBS Corp. and Viacom. But now, he has been replaced at both companies. Today, Viacom announced that its president…

Here’s How Viacom’s Networks Will Try to Bounce Back in 2016

Comedy Central, MTV and TV Land announce big renewals, new shows

After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016. Ratings for Viacom's TV networks—including MTV, Comedy Central, Nickelodeon, Spike and…

Viacom and TiVo Partner to Share Data With Advertisers

Agreement will enhance Viacom's data platform

TV advertisers crave data—and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

Viacom Goes Big With Trevor Noah's Daily Show Debut, Which Will Air on All Its Networks

Will simulcast on MTV, VH1, BET and more

Comedy Central is giving Trevor Noah the biggest platform possible when he makes his Daily Show hosting debut on Monday: Parent company Viacom will simulcast his first episode across all…

Which Networks' Data Platforms Do Media Buyers Actually Like?

NBCUniversal, Turner and Viacom are the strongest bets

Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys. Now that upfront business has…

Facetime: Photos From the Latest Awards, Festivals and Premieres

Michelle Obama, Robin Wright, Jane Seymour, Debra Lee, Hannibal Buress and more

The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New…

Ad of the Day: The Fat Jew and Todrick Hall Rap About Viacom's Big Data

Hip-hop video targets ad partners, and even fans of the talent

The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand? Social media star/E! Channel…

Viacom Looks for an Advertising Upper Hand With Vantage

New product aims to discover where messages 'work best'

After a year in beta, Viacom today launched Viacom Vantage, a data-driven ad product that will allow advertisers to reach custom targets across Viacom Media Networks including MTV, Comedy Central, VH1,…

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