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Topic: Viacom

Ad of the Day: The Fat Jew and Todrick Hall Rap About Viacom's Big Data

Hip-hop video targets ad partners, and even fans of the talent

The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand? Social media star/E! Channel…

Viacom Looks for an Advertising Upper Hand With Vantage

New product aims to discover where messages 'work best'

After a year in beta, Viacom today launched Viacom Vantage, a data-driven ad product that will allow advertisers to reach custom targets across Viacom Media Networks including MTV, Comedy Central, VH1,…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Web TV Players Are Finally Creating the Moment of Truth for Cable Providers

The new Apple TV and others put traditional subscriptions in jeopardy

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and…

Media Luminaries Celebrate From Barcelona to Beverly Hills

Photos from Mobile World Congress and more

From the Mobile World Congress in Barcelona to a charity event in Beverly Hills, media personalities from tech to Hollywood were out in full force.

Guy-Centric Spike Network Hopes Scripted Shows Like Tut Will Entice Female Viewers

Unveils rebranding effort at Upfront

Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that. Today at Manhattan's Cipriani 42nd…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

Watch This Video and Learn How to Turn Your Child Into the Next Social Media Superstar

It's not rocket science

If you're a parent trying to make sense of this social-media-soaked world, you might feel a little bit lost and intimidated—not quite clear on how you can turn your child…

Key and Peele Have Another Timely Ode to Football Player Names, but This Time Some Are Real

Ha Ha Clinton-Dix joins the ranks of Marmadune Shazbot

Well, it was inevitable: Key & Peele has yet another skit about inventively named (and coifed!) college football players, and they've taken the opportunity of the upcoming Super Bowl to…

MTV Marks MLK Day by Airing in Black and White

Kendrick Lamar, Rand Paul and more join PSAs on race in America

For 12 hours starting at 9 a.m. this Martin Luther King, Jr. Day (Monday, Jan. 19), MTV will mark the civil rights leader's memory by airing in black and white. As…

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