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Topic: Via

Another Casual Restaurant Needs Creative Help. This Time It's Golden Corral

Chain spent $55 million in media last year

The search for new agencies among casual dining restaurants is continuing. Three months after Panera Bread and Buffalo Wild Wings found new agencies for their creative accounts, Golden Corral is mulling…

Mini USA Completes Its Ad Review

Incumbent retains business after pitch

The skeptics were right. Months after several agencies declined an opportunity to pitch Mini Cooper's U.S. advertising account—thinking that incumbent Butler, Shine, Stern & Partners was a lock to retain the…

Mini Cooper Selects Semifinalists

Agency visits to begin in two weeks

Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…

Ad of the Day: People's United Bank

Philip Seymour Hoffman brings a subtle humanity to his first work as a commercial director

It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that. But that's the case…

Klondike Rewards Man for Briefly Listening to Wife

Via Agency debuts '5 Seconds to Glory' ads

Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign.…

FairPoint's Bundle craves your sweet loving

Cross a mutant helper monkey with Alf, then toss in some elements of ET and Star Trek's Tribbles, and you've got the FairPoint Bundle, a fluffy little creature introduced by…

Via thinks local in Salvation Army campaign

A healthy disregard for big-budget ad campaigns is a prerequisite for non-profits that squeak by, self-promotionally, with a little help from their friends. That attitude is made explicit, in message…

Via writer finds meaning as Welch's mascot

Donning a giant grape-jelly outfit and prancing around for the delight of strangers might seem to represent a serious nadir in your typical ad career path. Not so for Amos…

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