Via | Adweek Via | Adweek
Advertisement

Topic: Via

Mini USA Completes Its Ad Review Incumbent retains business after pitch

The skeptics were right. Months after several agencies declined an opportunity to pitch Mini Cooper's U.S. advertising account—thinking that incumbent Butler, Shine, Stern & Partners was a lock to retain the…

May 29, 2012, 6:55 PM EDT

Mini Cooper Selects Semifinalists Agency visits to begin in two weeks

Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…

February 10, 2012, 6:01 PM EST

Ad of the Day: People's United Bank Philip Seymour Hoffman brings a subtle humanity to his first work as a commercial director

It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that. But that's the case…

February 6, 2012, 11:03 AM EST

Klondike Rewards Man for Briefly Listening to Wife Via Agency debuts '5 Seconds to Glory' ads

Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign.…

April 28, 2011, 10:35 AM EDT

FairPoint's Bundle craves your sweet loving

Cross a mutant helper monkey with Alf, then toss in some elements of ET and Star Trek's Tribbles, and you've got the FairPoint Bundle, a fluffy little creature introduced by…

January 19, 2010, 9:31 AM EST

Via thinks local in Salvation Army campaign

A healthy disregard for big-budget ad campaigns is a prerequisite for non-profits that squeak by, self-promotionally, with a little help from their friends. That attitude is made explicit, in message…

May 12, 2009, 11:56 AM EDT

Via writer finds meaning as Welch's mascot

Donning a giant grape-jelly outfit and prancing around for the delight of strangers might seem to represent a serious nadir in your typical ad career path. Not so for Amos…

April 22, 2009, 12:40 PM EDT

Advertisement