Topic: Via
The skeptics were right. Months after several agencies declined an opportunity to pitch Mini Cooper's U.S. advertising account—thinking that incumbent Butler, Shine, Stern & Partners was a lock to retain the…
Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…
It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that. But that's the case…
Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign.…
Cross a mutant helper monkey with Alf, then toss in some elements of ET and Star Trek's Tribbles, and you've got the FairPoint Bundle, a fluffy little creature introduced by…
A healthy disregard for big-budget ad campaigns is a prerequisite for non-profits that squeak by, self-promotionally, with a little help from their friends. That attitude is made explicit, in message…
Donning a giant grape-jelly outfit and prancing around for the delight of strangers might seem to represent a serious nadir in your typical ad career path. Not so for Amos…
