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Topic: VH1

Viacom Presents First-Ever Datafront to Improve the Business of Buying TV

The company's ad products will be on display

As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly…

How the Producers Behind RuPaul's Drag Race Went From Extreme to Mainstream

World of Wonder is ready to cash in

Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground—so fringe that only the cool kids would like it—when they launched a talk show starring…

To Stop Its Ratings Slide, VH1 Taps MTV2 and Logo's Chris McCarthy as GM

Replaces Tom Calderone, who left yesterday

As it looks to turn its slipping ratings around, VH1 is turning to someone who has worked ratings magic for other Viacom cable networks. The network has tapped Chris McCarthy,…

Surprise! Parents Television Council Hates VH1's 'Dating Naked' Billboard

Demands the network remove interactive L.A. installation

In a development as predictable as Emmy voters snubbing The Americans again this year, the Parents Television Council has announced that it is really, really upset about the interactive Dating…

You Can Literally Undress This 'Dating Naked' Billboard on Hollywood's Busiest Corner

Peel it off piece by piece

When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more. The network is following up this week's…

VH1's New Ad for Dating Naked Is All About Jumping Naked (in Super Slow Motion)

Mistress promo for Season 2

Coming up with fun ad ideas for a show like Dating Naked isn't exactly Pluto-level rocket science. You think of fun things naked people can do besides dating, and you…

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

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