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Topic: VH1

To Stop Its Ratings Slide, VH1 Taps MTV2 and Logo's Chris McCarthy as GM

Replaces Tom Calderone, who left yesterday

As it looks to turn its slipping ratings around, VH1 is turning to someone who has worked ratings magic for other Viacom cable networks. The network has tapped Chris McCarthy,…

Surprise! Parents Television Council Hates VH1's 'Dating Naked' Billboard

Demands the network remove interactive L.A. installation

In a development as predictable as Emmy voters snubbing The Americans again this year, the Parents Television Council has announced that it is really, really upset about the interactive Dating…

You Can Literally Undress This 'Dating Naked' Billboard on Hollywood's Busiest Corner

Peel it off piece by piece

When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more. The network is following up this week's…

VH1's New Ad for Dating Naked Is All About Jumping Naked (in Super Slow Motion)

Mistress promo for Season 2

Coming up with fun ad ideas for a show like Dating Naked isn't exactly Pluto-level rocket science. You think of fun things naked people can do besides dating, and you…

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

Mediahub/Mullen Named Media Lead for TV Land

Other review finalist was Fallon

Mediahub/Mullen won its second piece of Viacom media planning and buying business, with the addition of agency-of-record status for TV Land. Last November, the media arm of the Interpublic agency…

TV Gets Undressed

VH1’s Dating Naked is the latest stripped-down series to seduce viewers

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the…

From Birthday Suit to Lawsuit

Cast member of VH1's Dating Naked wants $10 million for show's failure to blur

Jessie Nizewitz was prepared to bare it all for VH1’s summer series Dating Naked. But the 28-year-old contestant from Long Island says she didn’t realize that her most private parts,…

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