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Topic: VH1

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

March 20, 2014, 4:48 PM EDT

Viacom Is Creating a Full Division Devoted to Branded Content Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

January 21, 2014, 7:47 PM EST

Mediahub/Mullen Wins VH1 Planning, buying consolidation

Mediahub/Mullen is VH1’s new media agency, following a review. The Viacom network previously worked with Fallon for media planning and Horizon Media for buying. The assignment covers media beyond what Viacom…

November 12, 2013, 7:59 PM EST

VH1 Creates New Mobile/Tablet App VH1 Snack delivers pithy jokes about rock'n'roll

Just as Comedy Central broke down its digital and linear silos earlier this week, VH1 is getting deep into digital content, specifically on mobile. The new iOS app will be available…

October 17, 2013, 12:20 PM EDT

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

August 2, 2013, 10:43 AM EDT

Stephen King's Under the Dome Drama Is a Hit for CBS Four weeks in, ambitious summer series is still going strong

Four episodes in and it’s clear that CBS has a rare summer drama hit on its hands with Under the Dome, a claustrophobic yarn about a small town that is…

July 16, 2013, 8:21 PM EDT

Viacom Partners With Headphones Company to Promote Independent Music 'Music Independence Day' to take over MTV, CMT and VH1

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to…

July 2, 2013, 9:00 AM EDT

Viacom Finishes Major Upfront Biz Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

June 17, 2013, 4:39 PM EDT

Recasting Web Series, OgilvyEntertainment Turns to Big Pussy Vincent Pastore among the celebrity voices added to The Cannolis

Lest you think that OgilvyEntertainment is only in the business of developing branded content, along comes The Cannolis, an advertising-free, animated series on the web that OgilvyEntertainment is backing. Last year,…

May 9, 2013, 4:51 PM EDT

Electus Invests in Hud:sun Media Production firms will collaborate on programming, branded content projects

IAC’s multi-platform production studio Electus is making what it’s calling a “strategic investment” in Hud:sun Media, an independent production firm known for shepherding such series as Bravo’s Pregnant in Heels…

May 6, 2013, 12:00 AM EDT

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