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Topic: VH1

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs

But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

Mediahub/Mullen Named Media Lead for TV Land

Other review finalist was Fallon

Mediahub/Mullen won its second piece of Viacom media planning and buying business, with the addition of agency-of-record status for TV Land. Last November, the media arm of the Interpublic agency…

TV Gets Undressed

VH1’s Dating Naked is the latest stripped-down series to seduce viewers

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the…

From Birthday Suit to Lawsuit

Cast member of VH1's Dating Naked wants $10 million for show's failure to blur

Jessie Nizewitz was prepared to bare it all for VH1’s summer series Dating Naked. But the 28-year-old contestant from Long Island says she didn’t realize that her most private parts,…

Adweek's Top 5 Commercials of the Week: July 11-18

Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

This Sweet Video of People Dancing Naked in Public Will Charm Your Pants Off

VH1 promo for Dating Naked is one fun frolic

Who feels like getting naked and dancing through the strees of Los Angeles? Wait, don't answer until you've watched this. In a charming (and essentially safe for work) video promo for…

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns

Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

Viacom Is Creating a Full Division Devoted to Branded Content

Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

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