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Topic: VH1

The Creator of Martha Stewart and Snoop Dogg's New Show Explains Why It Works

It's a fun mashup of cultures

Martha Stewart and Snoop Dogg go together like peanut butter and jelly, like milk and cookies, like chips and salsa, like a burger and fries. Basically, they're the duo we…

5 Surprises From Martha Stewart and Snoop Dogg's New TV Series

'Martha & Snoop's Potluck Dinner Party' airs on VH1

It could be argued that 2016 is some kind of fever dream concocted in Willy Wonka's gondola tunnel.  One of the things we all need to accept is that Martha Stewart…

Chris McCarthy, President of VH1 and Logo, Will Now Also Head Up MTV

He succeeds Sean Atkins at the network

Hours after Sean Atkins announced his departure as president of MTV, Viacom has named his replacement: Chris McCarthy, who already serves as president of two other Viacom networks, VH1 and…

Viacom Presents First-Ever Datafront to Improve the Business of Buying TV

The company's ad products will be on display

As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly…

How the Producers Behind RuPaul's Drag Race Went From Extreme to Mainstream

World of Wonder is ready to cash in

Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground—so fringe that only the cool kids would like it—when they launched a talk show starring…

To Stop Its Ratings Slide, VH1 Taps MTV2 and Logo's Chris McCarthy as GM

Replaces Tom Calderone, who left yesterday

As it looks to turn its slipping ratings around, VH1 is turning to someone who has worked ratings magic for other Viacom cable networks. The network has tapped Chris McCarthy,…

Surprise! Parents Television Council Hates VH1's 'Dating Naked' Billboard

Demands the network remove interactive L.A. installation

In a development as predictable as Emmy voters snubbing The Americans again this year, the Parents Television Council has announced that it is really, really upset about the interactive Dating…

You Can Literally Undress This 'Dating Naked' Billboard on Hollywood's Busiest Corner

Peel it off piece by piece

When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more. The network is following up this week's…

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