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Topic: VH1

Mediahub/Mullen Named Media Lead for TV Land Other review finalist was Fallon

Mediahub/Mullen won its second piece of Viacom media planning and buying business, with the addition of agency-of-record status for TV Land. Last November, the media arm of the Interpublic agency…

August 25, 2014, 9:37 AM EDT

TV Gets Undressed VH1’s Dating Naked is the latest stripped-down series to seduce viewers

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the…

August 24, 2014, 7:55 PM EDT

From Birthday Suit to Lawsuit Cast member of VH1's Dating Naked wants $10 million for show's failure to blur

Jessie Nizewitz was prepared to bare it all for VH1’s summer series Dating Naked. But the 28-year-old contestant from Long Island says she didn’t realize that her most private parts,…

August 22, 2014, 9:36 AM EDT

Adweek's Top 5 Commercials of the Week: July 11-18 Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

July 18, 2014, 9:29 AM EDT

This Sweet Video of People Dancing Naked in Public Will Charm Your Pants Off VH1 promo for Dating Naked is one fun frolic

Who feels like getting naked and dancing through the strees of Los Angeles? Wait, don't answer until you've watched this. In a charming (and essentially safe for work) video promo for…

July 14, 2014, 9:45 AM EDT

Viacom, Tumblr Team Up to Offer Co-Branded Campaigns Partnership starts with MTV Movie Awards

Viacom has been making good use of popular blogging platform Tumblr in the recent past and now it looks like the partnership is official: the two organizations will offer “co-branded…

March 20, 2014, 4:48 PM EDT

Viacom Is Creating a Full Division Devoted to Branded Content Neils Schuurmans, Dario Spina will run the new unit

Viacom is doing at scale something that TV entertainment companies—especially those with a wide footprint in the unscripted world—are relying heavily on for growth: It's creating a full division devoted…

January 21, 2014, 7:47 PM EST

Mediahub/Mullen Wins VH1 Planning, buying consolidation

Mediahub/Mullen is VH1’s new media agency, following a review. The Viacom network previously worked with Fallon for media planning and Horizon Media for buying. The assignment covers media beyond what Viacom…

November 12, 2013, 7:59 PM EST

VH1 Creates New Mobile/Tablet App VH1 Snack delivers pithy jokes about rock'n'roll

Just as Comedy Central broke down its digital and linear silos earlier this week, VH1 is getting deep into digital content, specifically on mobile. The new iOS app will be available…

October 17, 2013, 12:20 PM EDT

Viacom's Upfront Dollars and FY Q3 Ad Revenue Are Up Pushing affiliate fees as a main source of growth

Viacom CEO Philippe Dauman told investors on today's third-quarter earnings call that the company's TV division managed to secure mid-single-digit volume increases at its adult television networks division during this year's…

August 2, 2013, 10:43 AM EDT

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