Advertisement

Topic: Vevo

Roku's New Video Ad Network Will Target Highly Specific Audiences

A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

LL Cool J's Guilty Pleasure Is Watching Mob Wives' Catfights

But he starts every day with a book

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information…

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

Twitter Drops Music App, Amps Up Media Ambitions

Positions social platform to leapfrog Pandora for mobile ad revenue

Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…

Sales Chief Out at Vevo

David Kohl departs as music video brand approaches NewFront

Is there trouble at the top at Vevo? David Kohl, the top sales executive at the music video company, has left. He was hired as evp of sales and customer operations in…

Vevo Launches Linear Web Network With an Eye on Cable

Music videos, programmed by humans, 24 hours a day

Music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms. Instead, Vevo, which was built as the…

NewFronts Returning With Packed Lineup

18 events planned over five-day span; NBCU out, CBS, Zynga in

If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.…

Vevo Rolls Out Real-Time Bidding

Music video provider to auction off pre-roll, display ads

The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…

IAB's Rising Stars Shine, but on the Horizon

Rich media ads show promise but need tech support, scale to save banners

When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the…

Facebook Still Courting Media Business

Media companies are both enamored with and cautious of the social media giant

Mark Zuckerberg has long encouraged other industries to follow the lead of the gaming business, which he believes has been transformed by social media. The Facebook CEO often points to…

Advertisement