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Topic: Vevo

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content

Helping advertisers with the music industry

Vevo is launching a new team to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video…

5 Takes on the Challenges and Opportunities of Digital Video

Roundtable in advance of the NewFronts

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and…

Roku's New Video Ad Network Will Target Highly Specific Audiences

A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

LL Cool J's Guilty Pleasure Is Watching Mob Wives' Catfights

But he starts every day with a book

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York What’s the first information…

Univision Debuts Its First English-Language Video Network for Millennials

Trojan and McDonald's are sponsors

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the online endeavor,…

PewDiePie Added Most YouTube Subscribers in 2013

Music stars like Rihanna and One Direction also high on list

For PewDiePie, the new bros just keep on coming. The Swedish game-loving, f-bomb-dropping comic personality added more YouTube subscribers in 2013 than anybody else—including Miley Cyrus, One Direction or Rihanna. PewDiePie is…

3 Brands Among Top 10 YouTube Videos of the Year

But not a single traditional media company makes the cut

This year, Ylvis was a hero to most. The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million views…

This Bearded Tighty Whitie-Wearing Guy Mimics Miley on Chatroulette

Cyrus' breakout video continues to resonate on YouTube

Miley Cyrus' Wrecking Ball video came out on Sept. 9, spawning a slew of inspired pranks, spoofs and parodies of the tear-filled, skin-bearing clip. You'd think that would be over…

This Spoof of Miley's Wrecking Ball Is Quite Vivid

VideoWatch's Awesome Stupid Video of the Week, again inspired by Miley

Has a music artist ever has as big of a social media response, and in particular inspired such a wealth of YouTube response videos in such a short burst of…

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