Topic: Vevo
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…
Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted. Then last week word began…
Is there trouble at the top at Vevo? David Kohl, the top sales executive at the music video company, has left. He was hired as evp of sales and customer operations in…
Music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms. Instead, Vevo, which was built as the…
If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.…
The record industry’s mammoth digital music video distributor, Vevo, has become the latest company to embrace real-time bidding, or RTB. Today Vevo will start auctioning off unsold inventory via a…
When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the…
Mark Zuckerberg has long encouraged other industries to follow the lead of the gaming business, which he believes has been transformed by social media. The Facebook CEO often points to…
Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…
Vevo, like everybody else in the digital video space holding upfronts this week, wants those mythical, magical TV dollars. Unlike some other companies in the space, they might be able…
