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Topic: Verizon

Verizon's Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing

Luring away a wireless icon

The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's…

T-Mobile Masters Trolling With Its Verizon Earnings Call Drinking Game

Here's how to play

There's no love lost in the cutthroat telecom world, as T-Mobile fights what it openly calls the "duopoly" of AT&T and Verizon. But this week, T-Mobile has raised its trolling…

Now It's Sherwin-Williams' Turn for a Much-Needed New Logo, Right?

Or is the Earth-smothering icon actually brilliant?

Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next. I mean, other than Yahoo. Looking beyond the tech…

James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo

But don't try this at home

The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing,…

Verizon Tries for a 'Ship My Pants' Moment by Poking Fun at Its 'Half-Fast' Rivals

Another brand turns to mildly risqué wordplay

Watch your mouth and your online speeds, because if you're doing "half-fast" work on an Internet connection other than Verizon FiOS, it could come out sounding dirty. Verizon is the latest marketer…

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English

DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art

Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon…

Verizon's Star Wars Fan Family Puts Other Halloween Costumes to Shame

Jabba dad, Death Star daughter and more

There's a lot for Star Wars fans to love—and for nerdy parents to envy—in this new Halloween-themed spot from mcgarrybowen for Verizon. The highlight is definitely the eccentric costume selection,…

Bottle of Susie's Lemonade From Verizon Ad Is Auctioned for Charity

You may remember McCann Erickson's wonderful Verizon Wireless spot from April in which a little girl named Susie builds her little lemonade stand into a powerful business. Now, the agency…

Silent for a Decade, the Verizon Guy Finds His Voice

The Atlantic has published a profile of Paul Marcarelli, Verizon's "Can you hear me now?" guy. What's next, a three-part series on Flo from Progressive Insurance? But actually, it turns…

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