Verizon Wireless | Adweek Verizon Wireless | Adweek
Advertisement

Topic: Verizon Wireless

Type
We Ask the Experts: Which Brands Are Killing It Right Now? #AWXI attendees laud marketing peers

Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below. Siobhan Murphy,…

October 3, 2014, 7:00 AM EDT

FCC Will Vote on Setting Aside Spectrum for Smaller Carriers in Auction Plan limits how much AT&T and Verizon can bid on

One thing you can say about FCC chairman Tom Wheeler: He's not afraid of controversy. After causing an uproar with his net neutrality proposal earlier this week, he is now…

April 25, 2014, 12:46 PM EDT

Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

December 20, 2013, 2:25 PM EST

Wheeler Coaxes Wireless Companies to Adopt Cell Phone Unlocking Deal is an early win for new FCC chairman

Major wireless carriers have agreed to make it easier for consumers to unlock their mobile devices to change providers. The set of voluntary principles unveiled by AT&T, Sprint, T-Mobile, U.S. Cellular,…

December 12, 2013, 4:07 PM EST

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid Like 10 spots in one

Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward…

December 11, 2013, 2:50 PM EST

McCann Erickson Working Again On Verizon Wireless Spots Carrier left agency in 2010

McCann Erickson has quietly been picking up creative assignments for Verizon Wireless, an account that left the Interpublic agency in 2010 for Dentsu’s mcgarrybowen. The latest work from McCann, “Map Gallery,”…

November 26, 2013, 2:17 PM EST

ESPN Re-ups With Twitter Amplify for College Football Verizon Wireless nabs exclusive on social video ads

Television networks and publishers are really getting on board with Twitter Amplify. In the second development of its kind during the last few days, ESPN will quickly deliver college football highlights…

August 29, 2013, 6:28 PM EDT

How J.Lo Is Becoming A Wireless Brand Superstar partners with Verizon

Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S.…

May 23, 2013, 5:28 PM EDT

Agency Expansion Plan AKQA raises profile with new outposts from Paris to Tokyo, account wins from Gap and Google+

"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…

December 10, 2012, 12:03 AM EST

Real-Time Bidding's Biggest Buyers AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

November 26, 2012, 4:14 PM EST

Advertisement