Topic: Verizon Wireless
"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…
EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…
T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…
Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much. The company was one of the most-improved brands last month, as measured by YouGov’s BrandIndex, its…
Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday. AKQA has staffs of about a dozen each…
The Federal Communications Commission Thursday conditionally approved Verizon Wireless' $3.9 billion purchase of spectrum from Cox and SpectrumCo companies Comcast, Time Warner Cable and Bright House Networks. It also approved…
Verizon Wireless and four of the nation's largest cable companies can co-market a "quad play" of wireless, wired, TV and cell phone services, according to the Department of Justice—but only…
Worried that regulators are heading toward approving the deal between Verizon Wireless and the nation's top cable companies, the Communications Workers of America Friday stepped up its opposition. The new ad campaign, running…
Is tracking consumers across the Internet more or less frightening than law enforcement's habit of requesting personal data from mobile phone carriers? An eye-popping 1.3 million requests were made for…
Verizon Wireless gave regulators something else to consider as they review the company's controversial $3.6 billion deals to acquire wireless spectrum and carve out marketing deals with the nation's largest…
