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Topic: Verizon

Sprint Zeroes In on an Agency for Broadcast Ads Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

November 13, 2014, 12:18 PM EST

James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo But don't try this at home

The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing,…

November 4, 2014, 11:08 AM EST

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

October 9, 2014, 9:02 AM EDT

Verizon Tries for a 'Ship My Pants' Moment by Poking Fun at Its 'Half-Fast' Rivals Another brand turns to mildly risqué wordplay

Watch your mouth and your online speeds, because if you're doing "half-fast" work on an Internet connection other than Verizon FiOS, it could come out sounding dirty. Verizon is the latest marketer…

October 7, 2014, 12:41 PM EDT

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

September 12, 2014, 1:59 PM EDT

Netflix Sides With Government-Run Broadband Providers Asks FCC to allow for 'limitless bandwidth'

Netflix filed a startling comment with the FCC today: the company wants the Telecommunications Act amended to allow for "a pro-consumer policy of limitless bandwidth," or to put it plainly,…

September 3, 2014, 5:01 PM EDT

How a Radio Personality Got Into Advertising Alabama-based o2ideas works for Verizon and Gateway

Specs Who Shelley Stewart, founder and CEO What Creative agency Where Birmingham, Ala. In 1967, radio personality Shelley Stewart decided he wanted to start an ad agency that would work for marketers who advertised…

August 28, 2014, 10:45 AM EDT

T-Mobile Recruits Its Own Customers in Latest Attack on Rivals Poaching from Sprint

T-Mobile is looking to take advantage of Sprint's broken "Framily," encouraging its customers to recruit rival customers with the promise of faster data for free for a year. T-Mobile’s promotion,…

August 21, 2014, 6:51 PM EDT

Ad of the Day: Craig Robinson Croons Love Ballads to Verizon FiOS in Mock Infomercial TV's most likable piano man sings from the heart

When was the last time you saw an ad for a TV provider and thought to yourself, "Wow, this is enjoyable," rather than, "Oh my God, I hate you, stop…

August 20, 2014, 10:16 AM EDT

These Brands Want Girls to Care About Science, Technology, Engineering and Math Google, Verizon, ComEd and more

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that…

July 14, 2014, 1:48 PM EDT

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