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Topic: Venables Bell & Partners

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports in 2014 to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Adidas Golf Wants You to Know That Golf Is a Serious Sport

New creative agency to retool messaging

Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones

Fun, exhilarating, topical spot

One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from…

Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete

Venables Bell's lofty new campaign

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their…

Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range'

A campaign most fowl

Why did the chicken cross the road? "To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought…

Mcgarrybowen New York Takes the Lead on Intel

Tech company spends $85 million in media annually

The New York office of Mcgarrybowen beat incumbent Venables, Bell & Partners to become the new lead agency for Intel. The technology giant spends about $85 million annually on ads. Intel launched…

Intel Is Reviewing its Creative Agency

Tech giant is a month into the process

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources.  Intel's search has already moved beyond the initial request-for-proposals…

Ad of the Day: Skyy Vodka Gives You Cosmic Tips on Having a Better Night Out

Booze, the universe and everything

Renowned ad critic Neil deGrasse Tyson should really be the one reviewing Skyy Vodka's new ads from Venables Bell & Partners, but we'll fill in for him this time. The spots,…

Intel Digs Deep to Source Conflict-Free Minerals for Its Chips

New 'Look Inside' ad follows five-year effort

IDEA: In a keynote speech at this year's Consumer Electronics Show, Intel CEO Brian Krzanich spoke of the company's commitment, begun five years ago, to source conflict-free minerals for its…

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