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Topic: Venables Bell & Partners

Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'

Venables Bell spot pushes the 2017 Audi R8 V10 Plus

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by…

Celebrity Cruises Plays a Giant Psychic Game of Marco Polo in This Ambitious (but Puzzling) Ad

Polo ...?

If you hear voices beckoning you to take a luxury cruise—or you feel an indescribable urge to whisper "Polo" into your coffee cup—Celebrity Cruises might be calling to you. Venables Bell…

How Venables Bell & Partners Scored a 70% Pitch Rate in 2015

Agency says leadership and listening are key

"We have a mantra on the wall of our office: 'Honest. Fearless. Independent.' At our best we are that, and we hit it hard this year." So president Paul Birks-Hay recaps…

REI Will Be Closed on Black Friday, and Pay Its 12,000 Employees Not to Work That Day

Outdoor retailer launches #OptOutside

REI is the latest brand to declare war on Black Friday, with the outdoor retailer saying it will be closed the day after Thanksgiving this year, and will pay its…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Adidas Golf Wants You to Know That Golf Is a Serious Sport

New creative agency to retool messaging

Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its…

Google Just Made One of the Most Compelling Ads Yet About Gender Transition

Meet Jake, and the gym where he belonged

Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the…

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Advertising groups will meet this month to tackle constraints

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the…

Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones

Fun, exhilarating, topical spot

One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from…

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