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Topic: Venables Bell & Partners

How to Win the Super Bowl Paul Venables, co-founder of Venables Bell & Partners, on the challenges of creating ads for the big game

Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no…

January 28, 2013, 12:04 AM EST

Audi Asks Viewers to Choose the Ending of Its Super Bowl Spot Three versions of VB&P's prom-night ad

Audi is letting viewers choose its Super Bowl ad this year—or rather, the ending of it. Venables Bell & Partners in San Francisco has created three different endings to a 60-second…

January 23, 2013, 1:28 PM EST

Charles Schwab Narrows Creative Search Two agencies remain in the hunt

Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two remaining…

December 13, 2012, 3:13 PM EST

Top 10 Commercials of the Week: Nov. 16-23 In our holiday special, brands from Macy's to Coca-Cola find new ways to get in the spirit of the season

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to…

November 23, 2012, 8:20 AM EST

The Spot: eBay Ponies Up The perfectly adorable Christmas present turns on a family in VB&P's holiday ad

IDEA: A live pony, the pet every little girl dreams of, is lovely and sweet and the perfect Christmas gift. But no—actually, it's a violent little monster who will tear…

November 20, 2012, 12:00 AM EST

4 Finalists Emerge in Charles Schwab Review Incumbent Havas remains in contention

Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source. In addition to…

November 7, 2012, 7:17 AM EST

Top 10 Commercials of the Week: Sept. 21-28 Bacon goes meatless, Apple returns to its roots, and Derrick Rose is on the comeback trail

This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…

September 28, 2012, 10:11 AM EDT

Ad of the Day: Lightlife Animals are made of vegetables in ConAgra's animated spot for its meat alternatives

If Old McLightlife had a farm, all the pigs would be made of vegetables. Lightlife, a ConAgra purveyor of meatless foods, launched this stop-motion animated online ad last week from Venables…

September 25, 2012, 11:19 AM EDT

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