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Topic: VaynerMedia

Johnnie Walker's Intense VR Campaign Shows the Consequences of Drunk Driving

With a terrifying car crash

While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern…

6 Examples of How Marketers Are Using Snap Inc.'s Spectacles

Fun take on social video

Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquarters. The…

Here's How Brands Are Cashing In on Snapchat's Long-Awaited API

Nordstrom explains its targeted campaign

Snapchat's long-awaited API (application programming interface) is officially out in the wild with a handful of creative agencies and ad-tech companies selling ads on behalf of the mobile app. Brands…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Mountain Dew Tries to Get a Little Classier With the Launch of Its Black Label Beverage

Meet the 'Gentlemen of the Jacket'

Let's get refined, sugar! PepsiCo introduces Mtn Dew Black Label, a dark-berry beverage (with herbal bitters, no less), in a campaign from VaynerMedia that revolves around several "Gentlemen of the Jacket"…

Budweiser Posts 'Apology Cakes' on Imgur for Super Bowl Night's Designated Drivers

With a call-out to Sarah Schaaf

Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages…

Why Marketing for the Year In Which We Actually Live Is a Game Changer

Your message must meet consumers on mobile with video

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone. This discussion is too important to leave anyone out of it. What I want to talk…

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Gillette Shows Why a Legacy Brand Should Probably Never Troll an Underdog

Its Twitter ads go after Dollar Shave Club and backfire

Dollar Shave Club is known for its ads poking fun at competitors like Schick and Gillette, claiming last month to have become the No. 2 best-selling razor in the U.S. Now,…

Bud Light Created a Smart Fridge That Tells You When You're Out of Beer, and We Tested It

Beer giant's entry into the Internet of Things

Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your…

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