Topic: Varick Media Management
Type
IPG Reorganizes Trading Desk Operations as Company Tries Automation
Change comes as clients across industry start to question model
Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…
Varick Builds Data Management Platform
Partners with eXelate on proprietary software
Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…
It's Basic Math That's Killing Display
Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…
Ad Wreck
VC-backed ad tech firms have arguably inflicted one big mess on digital advertising
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
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