Topic: uta

How Robert Kyncl and UTA Helped Introduce Awesomeness to DreamWorks

Digital head Brent Weinstein talks about big YouTube deal

Earlier this week, DreamWorks acquired the tween/teen-focused YouTube channel AwesomenessTV for $33 million. said the incentive-based deal could be worth as much as $117 million by 2015. Pretty amazing, considering that…

BRB! I'm Watching Awesomeness

There's a new channel catching tweens attention and it's not on TV

Nickelodeon, Cartoon Network and Disney Channel: Watch your back. While it’s been challenging enough for the cable channels to get tweens to watch, now another player is going after them where…