Topic: Usain Bolt

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Usain Bolt takes gold for last time

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media

From Bolt to Baby Phelps to #LochteGate

Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy. Media technology player 4C looked at the highlights and lowlights that garnered the most…

Olympic Roundup: Team USA Now Has 100 Medals

Ashton Eaton ties record for 2 decathlon golds

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

In-race grins and laughs light up Facebook and Twitter

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinter to hold the world record for both 100…

How Usain Bolt's Victorious Grin Helped the Olympian Race Past Everyone on Social Media

And 3 other buzzy moments from Monday

There were plenty of memorable moments on Monday from the Summer Olympics in Rio de Janeiro, and media technology player 4C looked at the news that garnered the most combined…

Olympic Roundup: Usain Bolt Dominates His Third Consecutive Games

Simone Biles wins gold for vault

Coming out of the weekend, Team USA continues to have more 2016 medals (69) than any other country at the Summer Olympics in Rio. Here's what marketers need to know…

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,…

Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt's New Ad for Virgin Media

Track star's 100-meter world record time anchors campaign

Virgin Media proves that 9.58 seconds can stretch on indefinitely in a campaign from BBH London that focuses on iconic sprinter Usain Bolt ahead of next month's Olympic Games in…

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade's New Olympics Spot

TBWA\Chiat\Day L.A. aims to inspire

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George…

Ad of the Day: Puma Made a Robot for Runners That Races Them Around the Track

JWT and Usain Bolt introduce the BeatBot

Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on…