Usain Bolt | Adweek

Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch U.K. media expect a wave of marketing from Virgin to catch up to Sky By Noelle McElhatton

London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the…

February 6, 2013, 2:52 PM EST

And Now It's Puma's Turn to Brag About Usain Bolt A little nation-baiting in Droga5 ads By Tim Nudd

All Usain Bolt-endorsed companies are exercising their vicarious bragging rights in the wake of the Jamaican sprinter's extraordinary triple repeat in London—winning gold again in the 100 and 200 meters…

August 17, 2012, 11:36 AM EDT

Ad of the Day: Gatorade Usain Bolt is the Grim Reaper in a spot celebrating his killer instinct in London By Tim Nudd

And you thought he only ate McNuggets. After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot from TBWA\Chiat\Day, in which the Jamaican…

August 16, 2012, 12:19 PM EDT

Usain Bolt Gets Most Awesome Endorsement Offer Yet Stake in Shutl, plus something extra special By David Kiefaber

Shutl, a delivery company that specializes in ferrying online retail purchases to customers, is offering Jamaican sprinter/fastest person alive Usain Bolt a deal: If he helps them set a world…

August 13, 2012, 11:16 AM EDT

Puma Takes to the High Seas for Social Trials Bloggers sent to Abu Dhabi to cover Volvo Ocean Race via Tumblr. London next? By Tim Peterson

Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its…

January 31, 2012, 6:57 AM EST

Topic: Usain Bolt