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Topic: USA Today

Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad

'This is off the record!'

USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In…

How Qualcomm's Content Play Grew Monthly by 70%

B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name?

An issue that won't die

In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer. Less than a decade ago, teams like the NFL’s Washington Redskins, which Snyder…

Publishers Love Responsive Design, But There Are Imperfections

Internet Week panel focuses on new world of cross device publishing

Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom,…

USA Today Takes Its Ad Meter Beyond the Super Bowl

Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

Capturing More User Info in a Less Creepy Way

Disqus’ 1 billion uniques per month

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook…

Al Neuharth, USA Today Founder, Dies

Gannett chairman colorful and controversial

Al Neuharth, the founder of USA Today who is equally blamed for shortening Americans' attention spans and revolutionizing newspapers, died today at the age of 89.  Neuharth was visionary and a…

All Publicity Is Good for Go Daddy's New Star

After years of solid acting, Jesse Heiman is an overnight sensation

For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…

Information Diet: Greg Gumbel

The sportscaster avoids trouble by sitting out of social media

Specs Age 66 Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVII Base Fort Lauderdale, Fla. What’s the first information you…

Sportswriters Go Long Online

As the business of print publishing takes a hit, sports journalists find new outlets on the Web for rambling reads

As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But…

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