Topic: USA Today
'This is off the record!'
By Tim Nudd on Oct. 14, 2013 - 2:07 PM EDT
USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In…
Old focus groups will be secondary
By David Griner on Sep. 30, 2011 - 2:27 PM EDT
USA Today is shifting the focus of its Super Bowl Ad Meter to Facebook, where users will be able to score the 2012 ads with a real-time app, according to…