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Topic: USA Today

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

USA Today Shutters Weekend Magazine

USA Weekend was the country's second-largest news mag

USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today. "After careful consideration,…

Why Terry Bradshaw Doesn't 'Tweet or Twit'

The NFL legend prefers old movies over snapping selfies

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the…

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar

63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

TBS Primes the Pump for Its First Final Four

Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

Brian Boitano Stands Strong in Sochi for Gay Rights

He prefers watching the Olympics on TV

Specs Who Brian Boitano Age 50 Accomplishments Olympic gold medal-winning skater; member of the U.S. delegation to the 2014 Sochi Winter Olympics; host of Brian Boitano’s Italian Adventure on the Cooking Channel and…

USA Today Expands Super Bowl Ad Meter

To show how ads resonate by audience type

USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment. Last year, the…

USA Today Sports Media Group Gets a New President

Tom Beusse leaving the company

USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the…

Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad

'This is off the record!'

USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In…

How Qualcomm's Content Play Grew Monthly by 70%

B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

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