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Topic: USA Today

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4, 2014, 4:54 PM EDT

Brian Boitano Stands Strong in Sochi for Gay Rights He prefers watching the Olympics on TV

Specs Who Brian Boitano Age 50 Accomplishments Olympic gold medal-winning skater; member of the U.S. delegation to the 2014 Sochi Winter Olympics; host of Brian Boitano’s Italian Adventure on the Cooking Channel and…

February 20, 2014, 11:02 PM EST

USA Today Expands Super Bowl Ad Meter To show how ads resonate by audience type

USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment. Last year, the…

January 22, 2014, 10:35 AM EST

USA Today Sports Media Group Gets a New President Tom Beusse leaving the company

USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the…

October 15, 2013, 2:03 PM EDT

Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad 'This is off the record!'

USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today's Money section. In…

October 14, 2013, 2:07 PM EDT

How Qualcomm's Content Play Grew Monthly by 70% B-to-b marketer dishes on reaching consumers via brand journalism

Like other major brands, Qualcomm has set out in the last 18 months to reach consumers through so-called content marketing (or "brand journalism," if you will). The semiconductors/telecom marketer has…

October 2, 2013, 11:10 AM EDT

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name? An issue that won't die

In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer. Less than a decade ago, teams like the NFL’s Washington Redskins, which Snyder…

September 30, 2013, 9:48 PM EDT

Publishers Love Responsive Design, But There Are Imperfections Internet Week panel focuses on new world of cross device publishing

Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom,…

May 22, 2013, 11:24 AM EDT

USA Today Takes Its Ad Meter Beyond the Super Bowl Sees room to expand

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…

May 19, 2013, 11:08 PM EDT

Capturing More User Info in a Less Creepy Way Disqus’ 1 billion uniques per month

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook…

May 12, 2013, 11:17 PM EDT

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