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Topic: USA Network

WWE Network Will Stream on Connected Devices, Not Cable

Long-gestating channel ready for prime time

At the Wynn Hotel and Casino on Wednesday evening, wrestlers including Triple H, Shawn Michaels, Steve Austin and WWE chief brand officer Stephanie McMahon dropped another bombshell in the streaming…

TNT Scares Up Big Business With Mob City

Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

Brands Are Anxious About Facebook’s Cautious Video Rollout

Autoplay in the News Feed will have major implications

Among the 1.2 billion people on Facebook, there is a select group on a secret mission. No one knows exactly how many there are, but even 1 percent of users is…

Bravo's Top Chef Crammed With Integrations This Season

Toyota, Kraft, Cigna, Chase Sapphire Preferred among sponsors

Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or…

Breaking Bad Finale Draws 10.3 Million Viewers

Not too shabby for a show Vince Gilligan ‘wasn’t sure would ever make it to the air’

After three take-no-prisoners episodes set the stage for the most anticipated series finale in recent memory, Breaking Bad ended on the highest of high notes. In masterfully bringing the narrative…

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

John Stamos Won’t Be Posting All of His Full House Pics Online

He tweets responsibly

Specs Who John Stamos Accomplishments Host of Yahoo Screen’s Losing It With John Stamos; star of USA Network drama Necessary Roughness; starred on ER; made his bones as Uncle Jesse on…

NBCUniversal Paid $1.4 Million per Episode to Air Modern Family. Will It Pay Off?

Only 4 seasons

Linda Yaccarino proved that she can sell Modern Family to ad buyers. Now USA Network has to sell it to audiences. After heated negotiations, the NBCUniversal ad sales president fetched double-digit…

NBCU’s Esquire Network Will Now Unseat Style Rather Than G4

USA’s Wachtel elevated; Klarman out at Oxygen in major shake-up

After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender…

Pandora Says Its Mobile Video Ads Are Heating Up With Brands

Taco Bell, BMW run pilot; local brands testing waters

Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio…

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