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Topic: USA Network

USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one…

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

USA Will Debut Mr. Robot Early on Almost Every Digital Platform

Network targets Hispanic viewers and millennials for its new hacker drama

Resistance is futile: no matter which non-linear platform you visit, beginning May 27, USA Network's new hacker drama Mr. Robot will find you. In what the network is calling one of…

USA's Ad Campaign for Its Hacker Drama Mr. Robot Doesn't Mince Words

Barely hiding its F-bombs

The marketing department at USA Network must have been worried people would think the lead character of its new hacker drama was pro-establishment—because the posters for the show, Mr. Robot,…

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

It promises to be 'DVR-proof and noisy'

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs. Part of the "Every Game. Every Night. Don't Miss a…

USA Network Is Trying to Reach Millennials With More Dramas and More WWE

Expect sci-fi series, SmackDown and fewer scripted comedies

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its…

Cable Viewers Aren't Watching the Shows You Think They Are

MoffettNathanson analysts find ratings in odd places

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into…

Jackie de Crinis Returns From Paradise to Take On USA’s Wider Development Mission

Goes well beyond original scripted dramas

   Specs Who Jackie de Crinis New gig Evp, original programming, USA Network  Old gig Senior programming executive, USA Network Age 49  In a recent interview with Adweek, chairman of NBCU Cable Entertainment Bonnie Hammer said USA Network…

Suits Star Patrick J. Adams Obsesses Over Instagram

Also spends some quality time on Twitter

Specs Who Patrick J. Adams Age 32 Accomplishments Stars as Mike Ross on USA’s Suits (Season 3 returns March 6 at 9/8c); set to appear in NBC’s upcoming miniseries adaptation of Rosemary’s Baby Base Los…

Stellar Quarter for Resurgent NBC

Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

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