Topic: USA Network
Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…
USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows. Network execs acknowledge the need to branch out from USA’s successful…
Comcast on Wednesday reported weak results at its NBC broadcast division, as a first-quarter ratings slump negatively impacted the unit’s financial performance. NBC saw overall revenues drop 19 percent to $1.52…
Months after taking the homegrown show to market, CBS has secured a complex series of syndication deals for The Good Wife. In a multiwindow deal that involves a basic cable network…
Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available…
Comcast on Tuesday announced it will pay $16.7 billion to acquire the 49 percent stake in NBCUniversal owned by General Electric, a move that accelerates the buyout well ahead of…
History will not be repeating itself this year. The cable network, which has increased market share while hanging on to a majority-male viewership, is taking big swings in 2013, as huge…
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to…
Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that…
It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some…
