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Topic: USA Network

Mr. Robot Won't Go on Hiatus During USA Network’s Olympics Coverage

Network opts to keep all its series on the air

Mr. Robot bows to no one, not even the grandiose Summer Olympics plans of its corporate overlord, NBCUniversal. While USA Network is airing 110.5 hours of programming from Rio—part of 2,084…

Inside the Delicate Mechanics of Marketing Mr. Robot’s Second Season

USA finds 'authentic' partners for anti-brand phenom

USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers…

USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow

Sparked by NBCU's investment in Vox Media

Just one Mr. Robot aftershow episode wasn't enough for USA, so the cable network is going to make them a weekly—and digital—event for Season 2. USA has partnered with The Verge,…

How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

Product integration is funny business for Snickers and others

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations. In the third episode, two detectives (played by Hayes MacArthur and Deon Cole) strike…

How Mr. Robot Owes Its Success to the Death of USA's Other Dark Drama

Critically acclaimed Political Animals was a turning point

USA made a bold move in 2012 by shaking up its "blue skies" formula (which yielded hits like Burn Notice and White Collar) and debuting a dark summer series. Political…

Which Network Was No. 1 in 2015? Almost All of Them, Apparently

Santa gave everyone a demo trophy this year

You better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings…

How USA’s Mr. Robot Hacked the Problem of Summer TV

The network’s big risk paid off

In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new…

USA Postpones Tonight's Mr. Robot Finale Due to Similarities With Virginia Shootings

Episode will air next Wednesday, instead

Today's horrific shootings in Virginia, where a TV reporter and photographer were killed by a former colleague and another woman was wounded, have prompted USA to postpone tonight's season finale of Mr.…

10 Tips to Creating the Perfect TV Show Hashtag

Listen to your fans and don't get too clever, network execs say

Knowing that many TV viewers watch their favorite shows with smartphone in hand, network execs are keenly aware of the power of the perfect hashtag. While the show title itself, or…

For Playing House's Creators, Making Branded Content Is Easier Than Scripted TV

The USA spots were 'kind of a dream'

When it comes to product integrations, many show creators grit their teeth and treat them as a necessary evil. But not the two stars and creators of USA's comedy Playing…

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