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How NBCU's Bonnie Hammer Plans to Dominate Cable With USA, Syfy and Bravo humming, next task is to fix Oxygen

Photo: Mary Rozzi Bonnie Hammer’s well-appointed office there is a large chunk of crystal-flecked granite, hewn into the rough shape of a heart, in a shallow square dish filled with sand…

April 20, 2014, 9:54 PM EDT

Inside Bonnie Hammer's World From Esquire to Oxygen, NBCU's cable chief oversees 15 diverse networks

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer's famous for crafting programming slates with strong brand…

April 20, 2014, 9:52 PM EDT

Toys R Us' Holiday Ads Employ Prankvertising Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

October 21, 2013, 6:08 PM EDT

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

October 15, 2013, 11:00 AM EDT

Modern Family's Debut on USA Rated Lower Than Big Bang's on TBS in 2011 USA's 947,000 total viewers vs. TBS' 1.5 million

Updated: Mea culpa. Folks point out an error in the figures I was using—Big Bang did indeed start off strong and get stronger. This is still, of course, a longer…

October 3, 2013, 4:30 PM EDT

USA Unveils Sci-Fi Drama Horizon, First Sitcom Pickups Network prepares for Modern Family to hit in syndication

USA is revisiting science fiction with a new show from Walking Dead producer Gale Anne Hurd, called Horizon. The show, set during the Second World War, will follow a secretary…

May 16, 2013, 1:32 PM EDT

David Levy Pushes Unscripted Shows on Turner Networks TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

March 24, 2013, 11:38 PM EDT

Introducing NBCU's New Dream Team of Ad Sales Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

March 4, 2013, 12:01 AM EST

So How's That Summer Show Actually Doing? A look at the potential staying power of four new cable series

Networks like nothing better than a big premiere. It gives you bragging rights for a whole day's news cycle if you have big enough numbers and can spin them convincingly.…

June 20, 2012, 4:06 PM EDT

USA's Patrick Trettenero Upped to VP Creative, Branded Content Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

June 12, 2012, 12:20 PM EDT

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