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Topic: USA

Media's Players Mingled in Style From SAG to Sundance [Photos]

New York, Los Angeles and everywhere in between

Celebrities and executives ushered in this year's award season out West, while media's old guard mingled back East. Take a look at photos from some of the biggest events this…

This Agency Lifted Revenue 60% by Mastering Instagram

The Movement Strategy's social craftiness garners big results

Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter,…

Which Networks Made the Naughty and Nice Lists This Year?

You better watch Scorpion, you better not cry...

As Dec. 25 approaches, parents are warning children to make sure they end up on Santa's nice list, and stay far away from his naughty list. But what if the…

USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse

Cable network doubles down on comedy

Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece. New projects include talent like…

How NBCU's Bonnie Hammer Plans to Dominate Cable

With USA, Syfy and Bravo humming, next task is to fix Oxygen

Bonnie Hammer | Photo: Mary Rozzi In Bonnie Hammer’s well-appointed office there is a large chunk of crystal-flecked granite, hewn into the rough shape of a heart, in a shallow square…

Inside Bonnie Hammer's World

From Esquire to Oxygen, NBCU's cable chief oversees 15 diverse networks

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong…

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

NBCUniversal Unites Broadcast and Cable Ad Sales Divisions

Upfront strategy formalized with 3 new evps, expanded roles for others

NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will…

Modern Family's Debut on USA Rated Lower Than Big Bang's on TBS in 2011

USA's 947,000 total viewers vs. TBS' 1.5 million

Updated: Mea culpa. Folks point out an error in the figures I was using—Big Bang did indeed start off strong and get stronger. This is still, of course, a longer…

USA Unveils Sci-Fi Drama Horizon, First Sitcom Pickups

Network prepares for Modern Family to hit in syndication

USA is revisiting science fiction with a new show from Walking Dead producer Gale Anne Hurd, called Horizon. The show, set during the Second World War, will follow a secretary…

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