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Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

The CW Gets Social With Ford In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

October 2, 2013, 5:59 PM EDT

People Hits Newsstand Gold With Royal Baby Cover Sales up a projected 21 percent over last 6 months

Last week, Time Inc.'s People scored a major victory (in the world of celebrity weeklies, at least) by publishing a full-page photo of Kate Middleton and her just-born Royal Baby…

July 30, 2013, 8:34 PM EDT

Celeb Media Prepares for Royal Baby 'Blowout' Weekly magazines get ready to cash in

Royal milestones are proven cash cows for celebrity weeklies: Between newsstand sales, special issues and features, the magazine industry raked in an estimated $31 million from the Royal Wedding in…

July 15, 2013, 9:40 PM EDT

Dylan Lauren Wrote a Book on Her BlackBerry Daughter of Ralph, founder of Dylan's Candy Bar

Specs Age 39 Accomplishments Founder of Dylan’s Candy Bar retail stores and brand; author of Dylan’s Candy Bar: Unwrap Your Sweet Life; daughter of fashion designer Ralph Lauren Base New York What’s the first…

June 20, 2013, 11:33 PM EDT

Rolling Stone Cuts Go Deep Four let go in recent bloodletting

The masthead at Wenner Media's Rolling Stone is getting shorter. In addition to executive editor Eric Bates and Mark Neschis, who handled PR for Rolling Stone and Wenner's other titles, Wenner…

January 24, 2013, 1:43 PM EST

Yahoo and Wenner Strike Content-Sharing Deal Us Weekly, Rolling Stone stories to appear on Yahoo

Wenner Media struck a deal with Yahoo that will lend some of Wenner’s name-brand power to the online news network by creating original entertainment content for both publishers’ sites. Beginning…

October 31, 2012, 10:43 AM EDT

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web Reddit generates huge referral traffic while Pinterest falls flat

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the…

August 29, 2012, 2:05 PM EDT

'Rolling Stone' and Garnier Let Readers Vote for 'Women Who Rock' Readers will choose the issue's back cover

Ever thought you should be able to choose the artists featured in Rolling Stone? This summer, the music magazine is letting readers do just that—at least, they’ll have some say…

June 21, 2012, 3:44 PM EDT

Shake-up at 'Us Weekly' Longtime photo director out

Us Weekly has had a shake-up high up on the masthead. The celebrity weekly’s longtime photography director, Brittain Stone, whose contract was not renewed, has left the post. Jennifer Halper was…

December 26, 2011, 6:01 PM EST

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