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Topic: Us Weekly

The Best (and Worst) Celebrity Weekly Covers of 2014

Who sold and who bombed at the newsstand

From Will and Kate to the Kardashians, celebrity weekly covers in 2014 were dominated by familiar faces—but not all of them were newsstand gold. Proving that tragedy still sells, the suicide…

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

The CW Gets Social With Ford

In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

People Hits Newsstand Gold With Royal Baby Cover

Sales up a projected 21 percent over last 6 months

Last week, Time Inc.'s People scored a major victory (in the world of celebrity weeklies, at least) by publishing a full-page photo of Kate Middleton and her just-born Royal Baby…

Celeb Media Prepares for Royal Baby 'Blowout'

Weekly magazines get ready to cash in

Royal milestones are proven cash cows for celebrity weeklies: Between newsstand sales, special issues and features, the magazine industry raked in an estimated $31 million from the Royal Wedding in…

Dylan Lauren Wrote a Book on Her BlackBerry

Daughter of Ralph, founder of Dylan's Candy Bar

Specs Age 39 Accomplishments Founder of Dylan’s Candy Bar retail stores and brand; author of Dylan’s Candy Bar: Unwrap Your Sweet Life; daughter of fashion designer Ralph Lauren Base New York What’s the first…

Rolling Stone Cuts Go Deep

Four let go in recent bloodletting

The masthead at Wenner Media's Rolling Stone is getting shorter. In addition to executive editor Eric Bates and Mark Neschis, who handled PR for Rolling Stone and Wenner's other titles, Wenner…

Yahoo and Wenner Strike Content-Sharing Deal

Us Weekly, Rolling Stone stories to appear on Yahoo

Wenner Media struck a deal with Yahoo that will lend some of Wenner’s name-brand power to the online news network by creating original entertainment content for both publishers’ sites. Beginning…

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web

Reddit generates huge referral traffic while Pinterest falls flat

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the…

'Rolling Stone' and Garnier Let Readers Vote for 'Women Who Rock'

Readers will choose the issue's back cover

Ever thought you should be able to choose the artists featured in Rolling Stone? This summer, the music magazine is letting readers do just that—at least, they’ll have some say…

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