Topic: U.S. Postal Service
Type
End of Saturday Delivery Puts Magazines, Newpapers in Bind
Change set to take effect Aug. 5
Weekly newsmagazines, already challenged to stay relevant when news is available around the clock, now have to figure out how to make sure they get in readers’ hands on a…
Postal Service's Creative Search Continues
Media shifts to another IPG shop
Media piece down, creative piece to go. The United States Postal Service, in a piecemeal do-over of its advertising review, has shifted its media responsibilities to UM, after 10 years at…
New Image Is a Postal Priority
Embattled U.S. Postal Service persists in its lengthy review of its ad business
The U.S. Postal Service has financial, structural and, yes, existential issues to deal with, yet it’s still scrutinizing its advertising. And, at 13 months and counting, the mail giant’s ongoing…
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