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Topic: U.S. Open

Evian's Real-Time Marketing Reaps Big Social Stats Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

September 5, 2014, 3:39 PM EDT

U.S. Open Goes High Tech for Social Shopping Tennis tournament taps into UGC to push sales

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association…

August 26, 2014, 11:28 AM EDT

U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans Heineken, Mercedes-Benz among brands looking to score

When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops…

August 24, 2014, 7:41 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

February 24, 2014, 12:34 PM EST

McDonald's Will Join Verizon as NFL-Twitter Amplify Partner Fast-food giant is loving football ads; Twitter continues TV march

If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonald’s has really ramped up its marketing this…

September 26, 2013, 1:03 PM EDT

ESPN Re-ups With Twitter Amplify for College Football Verizon Wireless nabs exclusive on social video ads

Television networks and publishers are really getting on board with Twitter Amplify. In the second development of its kind during the last few days, ESPN will quickly deliver college football highlights…

August 29, 2013, 6:28 PM EDT

Twitter Powers Social Video for U.S. Open and Heineken Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

August 26, 2013, 7:32 PM EDT

Fox Sports Grabs Rights to Golf’s U.S. Open High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

August 7, 2013, 11:23 PM EDT

Portrait: MKG The digital agency knows how to use social media to give brands that patina of cool

Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…

January 24, 2013, 7:31 AM EST

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