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Topic: U.S. Open

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

Audiences watch live, no matter what time of day or night

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London. That…

Grey Goose and Chase Are Sponsoring Andy Roddick's U.S. Open Periscope Livestreams

It's a Twitter-led effort

If you want to listen to Andy Roddick as he Periscopes the U.S. Open in the coming days, Grey Goose vodka and Chase are making it happen for you. Roddick, who won…

Why Coffeemaker Lavazza Has 150 Andre Agassi Clones Roaming the Streets of New York

Celebrating his U.S. Open return

It's been a decade since tennis star Andre Agassi set foot at Arthur Ashe Stadium. Today, as part of his new partnership with Italian coffeemaker Lavazza, Agassi is returning—with 150…

6 Ways Brands Can Draft Modern Sports Fans

Study shows marketing is welcome—but only if consumers are No. 1

On the eve of Super Bowl 50, the biggest global sports and media event of the year, I have good news and bad news. First the good news: Our recent…

You Can Play Tennis Against Maria Sharapova at This Year's U.S. Open

Using virtual reality, thanks to American Express

As brands continue to experiment with virtual-reality technologies, the consumer experience has only become more and more active. That's especially great for sports fans who want to experience what it's…

Evian's Real-Time Marketing Reaps Big Social Stats

Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt

Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

U.S. Open Goes High Tech for Social Shopping

Tennis tournament taps into UGC to push sales

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association…

U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans

Heineken, Mercedes-Benz among brands looking to score

When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops…

Gooooaaalll! Fox Deportes Amplifies on Twitter

First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

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