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Topic: U.S. Forest Service

Type
Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…

July 17, 2013, 9:03 AM EDT

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