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Topic: U.s. Army

U.S. Army Is Reaching Out to Agencies Again for $500 Million Account

McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

Fast Chat: McCann Worldgroup's Luca Lindner

Says advertising is about 'risk, tears and smiling'

Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into…

'Army Strong' on Facebook and in Hollywood

Army seeks new avenues for recruits

The Army wants to be your friend, on Facebook. The latest phase of U.S. Army recruitment ads is working toward penetration of the social media sphere. While keeping its slogan…

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