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Topic: U.s. Army

Accounts in Review: Phew! What a Busy 10 Days 5 marketers hire new shops in the run-up to the holiday

When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral…

December 26, 2014, 11:27 AM EST

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

November 28, 2014, 8:05 AM EST

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

U.S. Army Is Reaching Out to Agencies Again for $500 Million Account McCann Worldgroup retained business in 2011

The U.S. Army's account is up for grabs again, a few years after McCann Worldgroup retained the business in April 2011 in a hard-fought battle. The Army is about to issue…

November 13, 2014, 2:50 PM EST

Sleep Aid Defends Billboard Featuring U.S. Soldier With a Muslim Wife 'There are couples like this'

Political statement? Plea for tolerance? Maybe in part, but this recently posted Los Angeles billboard featuring a U.S. soldier and a Muslim woman embracing is mostly just an ad for…

November 1, 2013, 10:59 AM EDT

Fast Chat: McCann Worldgroup's Luca Lindner Says advertising is about 'risk, tears and smiling'

Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into…

February 28, 2013, 1:48 PM EST

U.S. Army Unveils Branded Peripherals for Video Games Line between real and fake combat blurs further

Opening a new front in the battle for recruits and the war of public opinion, the U.S. Army has entered the gaming peripherals business. The Army is supporting popular Call…

January 12, 2012, 8:25 AM EST

Ex-U.S. Paratrooper Rips 'Hideous' Ad for 'Modern Warfare 3' D.B. Grady says celebrated spot 'trivializes combat and sanitizes war'

Author and former U.S. Army paratrooper D.B. Grady lays down some heavy fire in The Atlantic, blasting 72andSunny's hugely popular Call of Duty: Modern Warfare 3 ad with Sam Worthington…

January 4, 2012, 10:17 AM EST

'Army Strong' on Facebook and in Hollywood Army seeks new avenues for recruits

The Army wants to be your friend, on Facebook. The latest phase of U.S. Army recruitment ads is working toward penetration of the social media sphere. While keeping its slogan…

May 25, 2011, 4:44 AM EDT

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