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Topic: Urban Outfitters

The 10 Best Branded Instagram Videos of the Week GoPro and Michael Kors stand out among the winners

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as…

September 18, 2014, 7:01 AM EDT

The 10 Hottest Branded Instagram Videos of the Week Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

September 12, 2014, 2:10 PM EDT

How Once-Cool Urban Outfitters Lost Its Mojo Disappointing sales may point to deeper troubles

The namesake brand of Urban Outfitters continues to struggle, based on results that the Philadelphia-based specialty retailer released last week. Following a 5.2 percent tumble in Q1, Urban Outfitters’ sales fell…

August 28, 2014, 6:00 AM EDT

10 Branded Instagram Videos That Beat All Competitors Porsche and Justin Bieber are among the No. 1s

The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners. The chart below features…

August 22, 2014, 4:03 PM EDT

Retailers Are Increasingly Using Real People’s Social Pics Goodbye SoHo, hello Main Street

E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs. But e-retailers are increasingly switching out those slick product…

September 15, 2013, 10:09 PM EDT

Brands Are Already Using Instagram Videos and Planning for More Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

June 20, 2013, 4:19 PM EDT

16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who…

April 14, 2013, 11:05 PM EDT

It's Not Easy Being Tween Who makes Target and Walmart nervous? Tween Brands' Justice, that's who

Until recently, if you had never heard of Tween Brands Inc., it was because you weren’t a tween. The company’s two clothing labels—Justice and the recently launched Brothers line for…

June 27, 2012, 6:16 AM EDT

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