Advertisement

Topic: Upworthy

Upworthy Claims It Can Deliver Its Positive Spin for Brands Says ads improve perception up to 25%

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has…

October 13, 2014, 5:22 PM EDT

Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers Organic reach suffering for Viral Nova, others

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through…

March 27, 2014, 11:59 AM EDT

Upworthy Touts New Metric [Updated] Eschews page view for 'total attention'

Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging…

February 6, 2014, 9:00 AM EST

Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator Parody site captures all the cliches

You've undoubtedly seen them: the saccharine-slathered headlines of Upworthy.com, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever.…

November 20, 2013, 10:12 AM EST

Fast Company Declares Upworthy Fastest Growing Media Site of All Time Focuses on making emotional content go viral

Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company. Upworthy, which plucks content from social media…

June 11, 2013, 12:44 PM EDT

Advertisement