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Topic: Upfronts

MTV's Upfront Features New Comedies, Alicia Keys Network previews 'Snooki and JWoww vs. the World'

"This is where Justin Bieber got his start," MTV's on-air personality Sway Calloway reminded the audience at the network's upfront presentation on Thursday evening. As the TV world's broadcast presentations get…

April 27, 2012, 9:02 AM EDT

BBC America: Costumes, Yes; Drama, Yes; Buttoned-Up, No Upfront party features ad buyers climbing on trapezes

Where to begin? There were the trapeze artists, who perched on giant rings hung from the ceiling and stretched into improbable positions. There were the burlesque dancers, who took off…

April 20, 2012, 1:54 PM EDT

Hulu's First Upfront Attracts Attention, Attendees, Hopefully TV Dollars Digital TV service announces new projects from Seth Meyers, more

As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which…

April 19, 2012, 12:10 PM EDT

Bravo's Upfront Party Brings in the Swells Network still on an upswing, with new scripted content in development, more 'Housewives'

When you arrived at last night's Bravo upfront, a nylon tent with plastic windows in it had been erected around the front of the venue—one of those former New York…

April 5, 2012, 1:00 PM EDT

Adweek.com's Top 10 Television Stories of 2011 The fall season's hits and misses, TV's most powerful women, and goodbye to Meredith Vieira

Here are the 10 most-read television stories published on Adweek.com in 2011:   Facebook Pitches Social TV10 Creating program guides based on what friends watch By D.M. Levine Facebook has a message for the…

December 29, 2011, 6:40 AM EST

Home Free: The CW Wraps $420 Million Upfront ABC, NBC, Fox should close out deals by week’s end

The CW has crossed the finish line in the 2011-12 upfront sprint, taking in between $400 million and $420 million in sponsor commitment for the upcoming TV season. A joint venture…

June 8, 2011, 6:06 PM EDT

Marketers Look to Online Buzz Before Betting on TV Hits Social media is playing a big part in how ad dollars are spent

As marketers bet their ad dollars on which new shows will turn out to be big hits, they're turning away from traditional ratings methods and looking toward the impact of…

May 23, 2011, 10:36 AM EDT

The CW Adds Four New Series Tweaks all five nights

The CW , which presented the final fall schedule architected by departing network president Dawn Ostroff, is offering its most ambitious slate to-date: four new series (three dramas and one…

May 19, 2011, 2:42 PM EDT

Networks Display Social Media Savvy at Upfronts The CW is letting advertisers in on their plans

During this week’s upfront presentations, networks haven’t just been hoping to build buzz with advertisers—they also want to prove their popularity within the world of social media. Nina Tassler, president…

May 19, 2011, 1:47 PM EDT

Trump Dumps White House Bid The Donald announces that he will not run for president

Donald Trump has finally answered the question that just about nobody was actually asking: Will he run for president? It turns out he won't. The announcement came this morning on the day…

May 16, 2011, 1:20 PM EDT

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