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Topic: Upfronts

Adweek.com's Top 10 Television Stories of 2011 The fall season's hits and misses, TV's most powerful women, and goodbye to Meredith Vieira

Here are the 10 most-read television stories published on Adweek.com in 2011:   Facebook Pitches Social TV10 Creating program guides based on what friends watch By D.M. Levine Facebook has a message for the…

December 29, 2011, 6:40 AM EST

Home Free: The CW Wraps $420 Million Upfront ABC, NBC, Fox should close out deals by week’s end

The CW has crossed the finish line in the 2011-12 upfront sprint, taking in between $400 million and $420 million in sponsor commitment for the upcoming TV season. A joint venture…

June 8, 2011, 6:06 PM EDT

Marketers Look to Online Buzz Before Betting on TV Hits Social media is playing a big part in how ad dollars are spent

As marketers bet their ad dollars on which new shows will turn out to be big hits, they're turning away from traditional ratings methods and looking toward the impact of…

May 23, 2011, 10:36 AM EDT

The CW Adds Four New Series Tweaks all five nights

The CW , which presented the final fall schedule architected by departing network president Dawn Ostroff, is offering its most ambitious slate to-date: four new series (three dramas and one…

May 19, 2011, 2:42 PM EDT

Networks Display Social Media Savvy at Upfronts The CW is letting advertisers in on their plans

During this week’s upfront presentations, networks haven’t just been hoping to build buzz with advertisers—they also want to prove their popularity within the world of social media. Nina Tassler, president…

May 19, 2011, 1:47 PM EDT

Trump Dumps White House Bid The Donald announces that he will not run for president

Donald Trump has finally answered the question that just about nobody was actually asking: Will he run for president? It turns out he won't. The announcement came this morning on the day…

May 16, 2011, 1:20 PM EDT

Fox Unwraps Eight New Series Five for fall, three more at midseason

Fox will introduce five new series this fall, one drama, three sitcoms, and highly publicized singing competition The X Factor, with changes on five nights of the week. Friday and Saturday…

May 16, 2011, 9:51 AM EDT

In Case You Missed It on Adweek.com…

A recap of our top-five, most popular stories this week: The Best Media Writer at the NYT, a profile of New York Times writer Virginia Heffernan, kicks off the list with more…

May 13, 2011, 10:53 AM EDT

NBC Wants a Trump Decision in Time for Upfronts They've been 'calling him every hour'

NBC is pushing Donald Trump, host of Celebrity Apprentice, to make a decision about whether he will run for president—before the network unveils its fall lineup this Sunday. Trump has already…

May 13, 2011, 9:03 AM EDT

Niche Cable Channels Turn Toward Scripted TV A way to 'convey status' as ratings shift slowly in their direction

Niche cable networks are shifting away from their mainstay reality programming and embracing scripted shows, says The New York Times, as a way to stay competitive. During this spring’s upfront advertising…

May 9, 2011, 8:55 AM EDT

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