Advertisement

Topic: Upfronts

Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar

An advance look at TV’s annual pitch to the ad world

On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2…

A+E Networks Throws Elbows

Upfront presentation features jabs at rival nets

A+E Networks owns History, A&E and Lifetime and clearly feels like it's about time it got some respect. At a blowout presentation at Lincoln Center in New York, the network's ad…

MTV's Upfront Features New Comedies, Alicia Keys

Network previews 'Snooki and JWoww vs. the World'

"This is where Justin Bieber got his start," MTV's on-air personality Sway Calloway reminded the audience at the network's upfront presentation on Thursday evening. As the TV world's broadcast presentations get…

BBC America: Costumes, Yes; Drama, Yes; Buttoned-Up, No

Upfront party features ad buyers climbing on trapezes

Where to begin? There were the trapeze artists, who perched on giant rings hung from the ceiling and stretched into improbable positions. There were the burlesque dancers, who took off…

Hulu's First Upfront Attracts Attention, Attendees, Hopefully TV Dollars

Digital TV service announces new projects from Seth Meyers, more

As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which…

Bravo's Upfront Party Brings in the Swells

Network still on an upswing, with new scripted content in development, more 'Housewives'

When you arrived at last night's Bravo upfront, a nylon tent with plastic windows in it had been erected around the front of the venue—one of those former New York…

Adweek.com's Top 10 Television Stories of 2011

The fall season's hits and misses, TV's most powerful women, and goodbye to Meredith Vieira

Here are the 10 most-read television stories published on Adweek.com in 2011:   Facebook Pitches Social TV10 Creating program guides based on what friends watch By D.M. Levine Facebook has a message for the…

Home Free: The CW Wraps $420 Million Upfront

ABC, NBC, Fox should close out deals by week’s end

The CW has crossed the finish line in the 2011-12 upfront sprint, taking in between $400 million and $420 million in sponsor commitment for the upcoming TV season. A joint venture…

Marketers Look to Online Buzz Before Betting on TV Hits

Social media is playing a big part in how ad dollars are spent

As marketers bet their ad dollars on which new shows will turn out to be big hits, they're turning away from traditional ratings methods and looking toward the impact of…

The CW Adds Four New Series

Tweaks all five nights

The CW , which presented the final fall schedule architected by departing network president Dawn Ostroff, is offering its most ambitious slate to-date: four new series (three dramas and one…

Advertisement