Topic: Upfronts

8 Must-See Digital Marketing Stats From the Past Week

VR keeps growing, and Slack promotes hiring diversity

The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye: 1. What brands shouldn't do Almost 58 percent of…

Upfront Postmortem: Buyers Assess This Year’s 'Ugly' Market

Networks secure big CPM gains, but trouble is on the horizon

Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront…

Viacom Wraps Upfront Negotiations Despite Its Board of Directors’ Power Struggle

Data, Snapchat interest helped drive 8% CPM increases

Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

This Shop Has a Creative Take on Media—It’s Not Just Following Trends

Noble People turns to strategy

Specs Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin What Creative media agency Where New York and Los Angeles Before forming Noble People in 2011, Greg…

This Tool Aims to Help Sales Teams Build Better Pitches This Upfront

MediaRadar will now track ad buying across TV

Whether it's reorganizing sales teams or combining upfront presentations, TV networks are looking at a more holistic approach this upfront season. And now a new cloud-based platform hopes to make those…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

BET Announces 7 New Shows and Looks Beyond TV for Growth

Viacom network brings on Brandy, Kelly Rowland and DeSean Jackson

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Ludacris, Brandy, Kelly Rowland, Mack Wilds, Whoopi…

Headed Into the Upfront, NBC Should Brace for the Brian Williams Question

Buyers and advertisers measure the impact

In 2012, Brian Williams took the stage at the NBC News upfront presentation to address "the elephant in the room"—not the dismal ratings of the since-canceled Rock Center With Brian…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…