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Topic: Upfronts

Upfront Postmortem: Buyers Assess This Year’s 'Ugly' Market

Networks secure big CPM gains, but trouble is on the horizon

Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront…

Viacom Wraps Upfront Negotiations Despite Its Board of Directors’ Power Struggle

Data, Snapchat interest helped drive 8% CPM increases

Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal…

Facetime: Network Upfronts in Full Swing

Robert Greenblatt, Mark Burnett, Samantha Bee and more

This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

This Shop Has a Creative Take on Media—It’s Not Just Following Trends

Noble People turns to strategy

Specs Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin What Creative media agency Where New York and Los Angeles Before forming Noble People in 2011, Greg…

Facetime: Upfronts, Newfronts and Adweek Women in Media

Wendy Williams, Cindy Gallop, Kate Snow and Channing Tatum

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for…

This Tool Aims to Help Sales Teams Build Better Pitches This Upfront

MediaRadar will now track ad buying across TV

Whether it's reorganizing sales teams or combining upfront presentations, TV networks are looking at a more holistic approach this upfront season. And now a new cloud-based platform hopes to make those…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

BET Announces 7 New Shows and Looks Beyond TV for Growth

Viacom network brings on Brandy, Kelly Rowland and DeSean Jackson

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Ludacris, Brandy, Kelly Rowland, Mack Wilds, Whoopi…

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