Topic: Upfronts
Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in…
THE FIVE BEST … As cable siphons off GRPs like a fat kid sucking YooHoo through a Krazy Straw, broadcasters have countered with manic fits of development. Among the best: (1) Resurrection…
Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…
The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish…
The last of the upfront deals were being sewn up late tonight, as ABC joined CBS on the far side of the finish line. According to media buyers, ABC was able…
CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy…
The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…
General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…
The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…
General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…
