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Topic: Upfronts

Fox Will Invest $150 Million in Broadcast Programming Strategy ‘offensive, not defensive,’ says Chase Carey

The newly-created 21st Century Fox had its first earnings call on Tuesday afternoon, and, perhaps befitting its status as half of the old News Corp., took half as long as…

August 6, 2013, 6:54 PM EDT

ABC Wraps Its Upfront Business, With Volume Down Slightly CPMs were up 7-8 percent, but net had fewer ratings points to sell

ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago. The network stuck to its guns throughout the summer bazaar, securing CPM…

August 1, 2013, 1:38 PM EDT

What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

The 5 Time Slot Showdowns Will Look Like This Which newcomers will survive?

Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in…

May 19, 2013, 11:13 PM EDT

Our Picks for the 5 Best and 5 Worst New TV Shows From Joss Whedon to Seth MacFarlane

THE FIVE BEST … As cable siphons off GRPs like a fat kid sucking YooHoo through a Krazy Straw, broadcasters have countered with manic fits of development. Among the best: (1) Resurrection…

May 19, 2013, 11:13 PM EDT

Twitter and Foursquare Partner With Movie Ads Firm National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

May 15, 2013, 4:45 PM EDT

That's a Wrap: Broadcasters Close Out Upfront Market NBC, Fox book the last of their fall TV deals

The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish…

June 13, 2012, 8:22 PM EDT

Closing Time: ABC Nails Down the Last of Its Upfront Deals Broadcast market now certain to be flat versus a year ago

The last of the upfront deals were being sewn up late tonight, as ABC joined CBS on the far side of the finish line.  According to media buyers, ABC was able…

June 12, 2012, 8:46 PM EDT

CBS Wraps Final Upfront Deal Dollar volume flat versus lucrative 2011-12 market

CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy…

June 12, 2012, 5:43 PM EDT

The CW Wraps Upfront Deals; Turner Joins the Fray Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

June 7, 2012, 2:38 PM EDT

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