Topic: Upfront
CBS Corp. on Tuesday kicked off earnings season in fine fashion, resoundingly beating Wall Street’s expectations in the wake of a powerhouse upfront bazaar and an uptick in licensing and…
After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At…
There are a few stray deals to wrap before a final 2011-12 tally may be formulated, but for all intents and purposes, the upfront marketplace is closed for business. All told,…
Despite being well on the way to wrapping one of the most lucrative upfront periods in TV history, media buyers are seeing signs that the ad boom may not be…
Broadcast’s time at the upfront table is up, as ABC, CBS and NBC on Thursday closed out their respective negotiations. According to media buyers, ABC had nailed down average CPM gains…
NBC on Monday joined the upfront fray, writing deals for its prime-time inventory at significant premiums over last year’s rates. The last broadcast network to get into the game, NBC is…
After a brief spasm of false starts and missed cues, CBS has resumed its pas de deux with media buyers. On Friday, the broadcaster began moving its prime time ad inventory…
Days after Fox set the upfront market by securing low-double-digit CPM increases, one rival broadcaster is sticking to its guns, demanding steeper mark ups for its prime time inventory. According to…
For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted…
As Fox sprints toward the finish line, ABC and the CW have just exploded off the blocks, taking their first strides onto the upfront track. Sources on Tuesday said that ABC…
