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Topic: Upfront

Telemundo's 'Never Say Never' Strategy Is Working

Why the No. 2 Spanish language network is gaining on No. 1

Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as…

Facetime: Clio Image Awards Honors Creativity, and Huffington Post Hosts 10-Year Anniversary Bash

Celebrated by Heidi Klum, Tim Gunn, Arianna Huffington, Piers Morgan and more

The Clio Image Awards drew big crowds at New York’s Plaza Hotel, including Project Runway superstars Tim Gunn and Heidi Klum. Across town, A+E Networks held its upfront presentation for…

ABC Plays It Safe at Its Upfront, but Jimmy Kimmel Takes No Prisoners

Network makes few moves but leaves big impression

After unveiling a 2015-2016 schedule that looked remarkably similar to this season's, ABC's upfront presentation today lacked any big surprises. But more of the same was just what the advertisers and…

ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30

'The Worldwide Leader in Sports' plans a lot more of the same

If it ain't broke, don't fix it. Just improve it here and there. That was the mantra at ESPN's 2015-2016 upfront presentation at New York's Minskoff Theater this morning. The event…

As It Builds Momentum, ABC Stays the Course With a Conservative Fall Schedule

Network keeps four nights intact, plans Muppets update for fall

After a season in which ABC gained a lot of momentum, thanks in large part to its Shonda Rhimes-fueled TGIT lineup and freshman hits like Black-ish and Fresh Off the Boat,…

NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'

Latinos 'have a pervasive influence on the culture'

At its upfront presentation later today, NBCUniversal Hispanic Group, which comprises Telemundo and NBCUniverso, will unveil 1,000 hours of original content. It will also explain to advertisers why it is…

Azteca Is Proud to Use the 'M' Word

Mexican-owned U.S. network is seeing double digit growth in prime time

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans. "We target them because it's good business," said…

Mired in 4th Among Adults 18-49, Fox Focuses on Empire's Bright Future

Network's upfront revolves around its biggest hit

Advertisers and ad buyers headed to Fox's upfront presentation Monday afternoon, and an Empire concert broke out. After all, while the network had fallen to fourth place among adults 18-49 this…

ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal

Marrying audience data and viewing habits

ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New…

NBC Touts Event Programming, and Dolly Parton, at Its Upfront

The most promising new programs have been saved for midseason

One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's…

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