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Topic: Upfront

Networks and Buyers Prepare to Stand Their Ground in the Upfront Showdown

Double-digit demands, new data options highlight this year’s talks

Look for a bit more swagger on display than usual during this week's broadcast upfronts. For the past several months, network execs have eagerly pointed to this season's exceptionally robust…

NBC Looks to Reclaim the Ratings Lead With New Chicago and Blacklist Spinoffs, and More Football

Blindspot shifts to Wednesday at 8

With five returning freshman shows from last season, as well as additional prime time NFL games with Thursday Night Football, NBC has put together a 2016-17 schedule that emphasizes stability…

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

Adult Swim Expands With New Daytime Digital Slate to Keep Millennials Watching

Robot Chicken will spoof The Walking Dead

As Adult Swim looks to keep its grip on millennials—it's been the No. 1 network in adults 18-34 for the past 11 years in total day viewing, where it currently…

NBC’s Robert Greenblatt Has No Regrets About His Surreal Upfront Duet with Dolly Parton

'People thought, What is he thinking?'

NBC Entertainment chairman Robert Greenblatt hates sitting through upfront events as much as you do. "I think those upfronts tend to be just mind-numbing for the audience. They go on…

TruTV Is Attracting a Younger Audience Thanks to New Comedy Shows and Specials

Turner network claims median age of 35

Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday,…

Guide to Broadcast TV’s Renewals and Cancellations

A roundup of which shows will make it to next season

With broadcast upfront week rapidly approaching, the five broadcast networks are putting the finishing touches on their fall schedules by making final decisions on which of their current shows will…

What's Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

Rebuilding lineups and plugging holes

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents. They and their top execs will be spending…

Vox Media Launches Its First TV Show on A+E Network's FYI

Creates studio just for Snapchat content

Vox Media is crashing the NewFronts party. Though it doesn't have an official slot during the two-week digital video marketplace, Vox is still making its pitch to advertisers. While the official…

Why Nielsen's Ambitious Total Audience Measurement Won’t Be Used During the Upfronts

Clients need more time to process new metrics

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a single metric, would…

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